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For food bloggers, I think tutorials work best when you focus on “the basics” – things like “how to make homemade pasta” or recipes that involve a certain technique you can demonstrate. Not every recipe would work for a tutorial, but going back to basics may be an avenue you can explore.
ReplyBailey,
Be really careful with your step by step. some people get so happy with their photos that they are a real pain to read. Really, I think that I know how to add 2 tablespoons of oil to a pan without a photo. I’ve read your blog and I love it. You should be going viral soon.
Hi, Bailey,
I appreciate food blogs with photos for learning how a recipe should go, but it’s also SO important for me to be able to find the recipe at the bottom of a post. If it’s spread out throughout the whole post with lots of photos in between, it’s hard to follow while cooking. I don’t want to have to scroll down to the next step or ingredient with batter hands. 🙂 But, yes, food tutorials are great!
ReplyWhat a comprehensive post, Jeni! Very helpful. In response to Bailey, I think that cooking tutorials are very hot. Long is not a problem when someone is looking for directions. All the nitty-gritty details are exactly what a cook new to that recipe wants.
ReplyHi there! You can use a # hashtag in front of a keyword you want to stand out, but this isn’t very commonplace yet. For people who sell things, it’s important to note that when you add a $ amount ($20.00, for example) to the description, the dollar amount will be featured on your pin. It helps set “for sale” items apart from everything else. The biggest tip I can give you for this is to use keywords (in your case, like “beading” “bracelet” “handmade jewelry” or others) in your descriptions. And don’t just jumble all those words together, but use these keywords in a well-written description for your pins – this helps for people who are searching Pinterest for terms like yours.
Hope this helps!
ReplyIt helps if you create specific boards for ultra-specific needs and audiences. The narrow focus of the board helps to emphasize the uniqueness of the keywords you have chosen, and it allows a follower to focus on 1 aspect of what you are doing. It’s the same idea as using the navigation in your blog to create content silos.
ReplyHi Gena, thanks for stopping by! I’m a designer, so I use Photoshop to create these. I don’t have a tutorial on that yet using more basic (free) tools, but I can definitely write one. If you subscribe to my newsletter, you’ll be notified of my new posts…and yours will be at the top of my list. 🙂
ReplyHi Jeni,
I thought I’d let you know that I figured out an interim way to do it before I head into Photoshop (can’t decide which one to buy). I used Picmonkey.com to do the image in my blog header and the image on this post: http://ichoosejoy.org/2012/09/17/i-choose-joy-fitness-challenge/ It’s far from professional, but will do for now. Also, I just switched to Genesis and a child theme. I can’t afford to hire you to design it, but I did use your affiliate links to purchase it! 🙂 Now, to try to figure out CSS and stylesheets.
–Gena
It looks great! I’m so glad you wrote back – I’ve been thinking about writing that post for the last several weeks, but…life got busy. 🙂 I’m glad to see it’s working out for you. (and thanks for buying Genesis with my link – it’s truly the best there is.) Good luck with your fitness challenge!
ReplyGena,
I see you already found a solution to your question, but I also wanted to let you know about a post I wrote called “How to make Pinterest-worthy graphics for your blog” at http://christianmommyblogger.com/pinterest-worthy-graphics/
I, too, use Picmonkey frequently- it’s so quick to learn and how a lot of functionality without the Photoshop learning curve.
ReplyThank you! This is very helpful since I am just starting out! I am printing this out so I can refer back to it.
ReplyI am a list loving gal and this really inspired me to get back to blogging. I love that you homeschool, I do too! I will be checking back for more great inspiration.
ReplyJust found your blog through a pin on Pinterest and am LOVING all your insight and information! THANK YOU!
ReplySome really fabulous advice here! I’ve bookmarked your blog to future reference and will be utilizing several of your tips and tricks! (I also linked to it on my professional FB page, as I think my fellow freelancers could also benefit from many of your posts.)
Thanks for putting this together in clear, concise, easy-to-follow language! Kudos!
ReplyGreat advice! I too love Pinterest (I have 2 accounts – ssh don’t tell my husband!). My family groans when I start a sentence – “I saw this thing on Pinterest … !” I have been trying to figure out how to get my followers on Pinterest (I have over 1,000 followers) to be followers on my blog (not that many!). Your series has given me some great ideas. I also need to do more self promoting of my blog on my Pinterest acct! I do too much re-pinning! Can’t wait to explore your site some more to get more ideas for my blog! Thanks again!
ReplyYou know what’s funny? I started out with two Pinterest accounts – I thought my blog followers wouldn’t be interested in all my personal pins…but then it got to be too much to keep up with, so I closed down one. Streamlining has also helped me make better use of my Pinterest time…which as you know, can run away quickly!
ReplyThese are AWESOME tips–thank you for sharing! I just recently started my own food & fashion blog and these simple guidelines will be very helpful in keeping me on the right track. Thanks again!
ReplyHi Sandra – I’m glad you stopped by. From a blog growth perspective, I’ve found that keeping these “types” in mind helps me focus on the content that will be most helpful and useful to others. Two or three Pinterest-conscious posts have brought in way more traffic for me than ten “regular” ones. So in my experience, it’s been worth the extra time. I’d love to hear how it goes for you. (BTW – beautiful photos on your blog!)
ReplyHi Jeni – another reader from Pinterest here:)
I’m a visual person so I took to Pinterest like a duck to water. Love it, but …
I haven’t figured out how to use it for my on line photography businesses (one for fine art photography prints/canvas and the other for photo art products at zazzle, or my new travel blog.
I don’t even know if I need to have a separate account if I post a print or an iphone cover that is for sale.
It’s funny today was the first day I looked around for information about blogging/pinterest/business which led me to you.
I know the first thing I need to do is put my travel blog back into gear and put a schedule in place for blogging and stick to it, but I’m still a bit in a learning curve with wordpress …
Any tips where I might find more information? I signed up for your blog … thank you! Rose
Hi Rose, I have a few resources I can recommend: for really getting the hang of WordPress, WP 101 has some great tutorial videos. For my design clients, I install videos like these to their dashboard and it helps them learn everything they need to know quickly. As far as Pinterest, if you add a dollar amount in the pin description, it will put a neat little price tag over the image – so that’s one method people use for advertising actual products. But the big thing is to pin *everyone’s* stuff, and not just your own, because that’s how other pinners will see you as a good resource…and when you pin your own stuff, they’ll be more likely to visit the links. Hope this helps!
Jeni
ReplyNot only are these good tips for creating content for Pinterest users, they’re good tips for creating great blog content, period. Adding images just makes them evern more pinnable! 🙂
P.S. Me on Pinterest: http://www.pinterest.com/closetcoach
ReplyJenni, I just read this, and found it so helpful. I’ve been in a funk recently not knowing how to take my blog to the next level. I need to set some concrete goals for the coming year… I frankly don’t even know where to start, though… So overwhelming. 🙂
ReplyWell, that’s what Beech Retreat is for. I think it’s going to do all of us a world of good. 🙂 I think blogs are like marriages: you have to inject them with something different every few years, or they’ll get stale. I’d love to hear about what kinds of changes you make (or new things you try!) and how well they work out for you. Keep me posted.
ReplyThank you for this awesome article — it is full of great information and you have presented it so clearly! I came over from Pinterest and I’ll definitely be repinning!
I’d like to share a tip, too: once you have that great traffic flow to your blog from Pinterest, make sure you protect your pins with a backup! Many people have lost whole boards to hackers and accidents, but Pin4Ever has a great solution: save a copy of all your pins, boards, and likes to your own computer. Go to pin4ever.com today to backup your Pinterest account free, if you haven’t yet!
ReplyJeni, what a gorgeous blog post! I love the “ribbon” sub-heads, the idea for the tutorial, and I love how you wrapped it up beautifully at the end with your Pinterest board. Nicely done.
I am going to be featuring this post in an upcoming issue of my ezine, “The Publicity Hound’s Tips of the Week.” I’m on Pinterest at http://pinterest.com/publicityhound/
ReplyI love your tips for Pinterest. I see a lot of garbage on there, but when images are pinned with end user in mind the readers will come naturally 🙂
ReplyHi Jeni,
This blog has been very useful. I don’t think i’m quite using pininterest in the right way and you’ve inspired me to try again, thank you!
Kim
ReplyThese are incredible tips. And I was so excited to come across a link to my site while reading it! Thank you!!
ReplyJeni- Thank you so much for this info. Super helpful, and I love your sense of style and strait forward posts. THANK YOU! Do you ever do any one on one consulting by phone/ skype?
Monica
Hi Monica, I do offer blog consulting/coaching; you can see a bit more information about that here. Or feel free to send an email to jeni@theblogmaven.com and we’ll set up a Skype chat. I look forward to talking with you!
ReplyI am learning so much from your blog! Since beginning a blog I have been reading everything I can find on the web as well as on my kindle. I am not very techie and have struggled with some very basic concepts. Reading this article has given me some ideas on what to do with my blog. Your explanations are by far the clearest, most straight forward. thank you!
ReplyHi Jeni!
Love this tutorial. Lots of things really stood out and lots of things I feel like I already implement on my blog. My blog gets loads and loads of traffic a day and I have multiple posts that are being pinned like crazy on Pinterest… why am I not getting the followers? I have about 320 or so and I probably get maybe 1 or 2 a week or every other week. Very slow growing. We’ve done giveaways and I have over 14,000 followers on Pinterest. I also don’t understand why some of my popular posts don’t receive comments?
I need to stress that we are just barely starting out and trying to grow our blog. I also tried adding the images of my most popular pinterest pics on my sidebar with the pin it button under it , but my pictures were showing up pixelated even though I had the images shrinked down to the size of my sidebar… Ok.. I’m stopping. Thank you so much for all the information you post on how to grow your blog. I hope I can figure it out! 🙂
Hi Nicole, thanks for your note! I know it seems like it should be easy from the tone of my article, but I get it – growing your blog is really (REALLY) tough. In my experience, there seems to be a critical mass of followers that – when you reach it – eventually things get easier. For me this was right around 800 subscribers…but of course it’s different for everyone. Pinterest has made it really easy for people to find new information, but a little tougher in terms of getting readers to “commit” to following a blog. Why would they become your lifetime follower, when they can just surf Pinterest and find a thousand other cool ideas? I don’t mean to be pessimistic…it just means we *all* have to step up our game to show *why* a new reader should follow our blog. I took a quick look at yours, and I think the “subscribe” box isn’t prominent enough. In case you haven’t heard, Google Reader is going away in July (which is how most people read your posts, who subscribe by clicking the little RSS button). Email subscriptions are going to be critical for getting (and keeping!) subscribers. For people who seem to do everything right in terms of their blog and who have lots of traffic…but who are still struggling with getting new subscribers, I’d suggest making subscribing (by email) a really prominent part of your sidebar. I might even go so far as to take down your other social media buttons for awhile, but have a really glitzy looking subscribe box – and then see if that gets you anywhere. Since you’re on Blogger, you’re really limited with the tools you have to achieve this, but it might be worth offering your email subscribers something (free) in exchange for subscribing. Just a few thoughts here. 🙂 I appreciate you taking the time to write. Have a good evening!
Warmly,
Jeni
Thanks for this great post. I’ve been working on getting my new Pinterest page up and running. I do find that I want to post things that are going to be value added and answer a question. I have to remind myself of that constantly when writing posts for my business blog. It all comes down to giving people a reason to come back.
ReplyHi there,
I just found this through Pinterest! I am addicted to pinning! I found this through searching for something else entirely (I love that–just have to have time!), and trying to grow my blog like I am, this has come in completely interesting 😉 I have a personal blog that I’ve been trying to grow, I switched from a WordPress blog to my blogger one that I have now and love so much! I so enjoy bogging just because of the enjoyment I receive from it but I would like to reach a larger audience and connect with people via comments. I have 5-8 posts already created and per-scheduled to publish that I created yesterday so now I might have some extra time to work on some projects and do tutorials so to reach my pinterest followers!
Anyways, blogging is so fun but has its own times of discouragement for me…would you be willing to look at my blog and let me know (very honestly) what I could change to make it better! I would SO appreciate that!
gladhearthannah.blogspot.com
Thanks so much for the tips here!
Blessings,
Gladheart Hannah
Just found this via a friend’s link. Just started blogging in February, but have been “pinning” even longer. 🙂 Would love to learn ways to link it all together. Sounds like YOU are my answered prayer for everything!! Thank you!
ReplyOnce again, you’ve given some great & practical advice! I’ve noticed the stats go up on my site when I do a tutorial or a compilation of ideas together. I really appreciate your posts–pinning this right now!
ReplyThank you so much for this helpful information. I look forward to using all of your tips and seeing the results.
ReplyI am so happy to have stumbled across your website on pinterest! You are absolutely amazing 🙂
ReplyHi Ursula, thanks for your note! Glad to hear you’re growing your following on Pinterest. If you want to make sure you translate those followers to new blog followers, make sure you’re pinning lots of other people’s work that’s written on the same topic as what you write about, and mix your pins in between. So…don’t *only* pin your own content. The more people get used to following your other pins about crafting, the more likely they’ll be to follow pins from *your* site back to your blog. Glad you’re here!
ReplyI came across your time management post this morning and saw this article on Pinterest as well. As a new blogger, I can’t tell you how crucial this information is to me. I came up the The Weekend Wife because for years I’ve been working full time for an employer while also having a part time bookkeeping service business. It seemed all I did was work while my home was being seriously neglected. This past year I decided to hunker down, set boundaries and make a plan to allow time for work, home, husband and….me. I have compiled a list (and have spent many unreclaimed hours on Pinterest!) of recipes, DIY projects, organizing, craft/decorating, etc. stuff which need to get done around the house and realized I only have the 48 hours of the weekend to indulge my domestic side. I decided to blog about it in order to keep me focused and on track – if I have to write and post about it, I better get it done! My phone has turned me into an amateur fotog taking photos of ingredients, scenery, ‘before shots’ of things around the house for which I will be taking ‘afters’ to where I may have to pilch hubby’s digital camera (some photos come out good, others not so much and the lighting in my kitchen is too glowy and yellow, but hope to improve that)
I’ve already taken some of your advice and set up a ‘Blogging’ board on Pinterest to where I’ve pinned my blog (and others) posts to in order to engage those who are already following me and can’t wait to read all your archived as well as future posts as well. Thank you SO much!
ReplyHi Elena, congrats on starting a new blog! I think that the main take-away I hope people get out of this article is the need for life balance. Things get busy fast – and while it’s important to carve out dedicated time if your blog is something you truly want to pursue, it’s also important to allow breathing space. Having too much tunnel vision on your blog not only leads to burnout, it also makes everyone else in your life less supportive as they start taking a backseat to the blog. Good luck with the blog – I hope to hear great things from you in the future!
ReplyJeni, Great advice! I love Pinterest for many reasons but one definitely is that it brings in some great traffic. I just stumbled over your website because of Pinterest and I loved it as much that I signed up for your newsletter. So if I do that others might do as well and so Pinterest is a great tool for marketing!
Replylooking forward to learn more about traffic for my website ,thanks for this great tips
ReplyWhat a great set of tips! I’m new to the blogging world and have been looking for ways to get people besides my friends and family to pin my pins and/or read my blog posts. There are several items here that I already do, but could definitely do better, and there are a few that I will definitely have to try. 🙂 Hopefully things will take off as I keep building. Thanks for the advice!
ReplyThanks for your comment, Allie – so glad you’re getting so much out of the site! And thankful that you’re chiming in to be part of what we have going on here. 🙂 Welcome!
ReplyThis is a terrific info resource. Thank you. I found you via Pinterest, like many of the commentors. And, I also admire the automated, pre-populated optin form (nice touch) you’re using for list building. I’m looking forward to sifting through your resources. Email me anytime if you have marketing questions. I’ll try to help and add value for your readers.
A point: your readers will have success attracting Pinterest users to their blog by choosing 1 of the ways to talk to people and help out (which you have so elegantly written above) and then creating a Pinterest board devoted to that stuff and those people only. Try it. It’s the first step to making those viewers (they’re not readers yet, remember), to making those viewers feel special and wanting to click through to your blog.
Great information Maven, thx.
ReplyLove this advice, new follower here and am loving your posts. I’ve learned a lot from you in a short amount of time. I’m really starting to see why I suck so much in Pinterest. Hope to go viral sometime..still lots to learn! My take aways are pin more often, leave comments and use long descriptions for my board. Thoughts?
Zara
ReplyHi Zara, yes! Definitely good thoughts – the biggest takeaway of all should be to pin with your ideal reader in mind…everything else is secondary. I so appreciate you sharing your ideas.
ReplyPinterest is a great source to grow traffic and your tips are highly helpful for a startup blogger like me!! Thanks!
ReplyThanks so much for this post – my primary goal for this month is to learn how to use Pinterest to drive traffic to my blog. I’ve really only used Pinterest to pin ‘pretty’ things that I like and to bookmark ideas, so I’m quite new to the idea of actually using Pinterest for a reason other than that and I’ve been a bit lost but I found this post very helpful!
Meg
Awesome, Meg – so glad you found it helpful. Pin with your target readers in mind and you’ll be ahead of the game. 🙂
ReplyNormally I cannot make it through an article like this…but I read the whole thing and found so much info to act on. Especially the bit about one tutorial being worth 50 blog articles. I believe this and find writing tutorials a lot of work, but now you just gave me the carrot. Thanks so much, excellent article. holly
ReplyAwesome, Holly. Glad you found it helpul! Tutorials are definitely worth it when you’re teaching something your readers really need. 🙂
ReplyJeni,
This was very helpful information. I was trying to think of things I can blog about and you gave me so many new ideas!
Thanks, Regina – so glad you found it useful. Just focus on helping your readers, in whatever format you can, and you’ll go a long way. 🙂
ReplyWhenever I post something on Pinterest it seems that it doesn’t have “related pins” below it. Is there a way of turning this on, or is this something that develops over time.
Also is there a way of getting into this “related pins” section with my images…I assume it has something to do with the description I give my image. Thanks x
Hi Agi, thanks for your note! When I click on your pins, I get related pins below them – that’s based on the people and boards you currently follow, as well as what key words you’re using in your pin descriptions. So you aren’t necessarily seeing the same thing as other Pinterest users there – the more connected you are on Pinterest, the more content you’ll have available in “related pins.” Hope that helps!
ReplyThis is honestly the single most useful post on the topic that I’ve seen so far — in at least a year of looking for more information on how to promote articles and posts using Pinterest. Thank you SO much for putting this together and putting so much thought into it. This didn’t feel like a copy and paste chop job and it’s a real asset the blogging community. I’m grateful!
ReplyGlad you found it useful, Becki – hope you’re able to put these items into action! I appreciate you taking the time to reach out. 🙂
ReplyFantastic summary! There are few ‘kinds’ of posts I haven’t tried before – love the challenge & let’s see what happens 🙂
ReplyJeni,
Kim here, from Alabama! Thank you so much for the info.! I’m new to blogging AND to Pinterest!! Thank you for making social media more manageable for those of us who drag our feet when it comes to learning something new that’s outside of our comfort zone. Slowly but surely, I’m learning…and now following you on Pinterest!
Blessings to you and your family!
ReplyGreat post, I’ve just started my blog and have been trying to increase my traffic with pinterest. I’m learning as I go and this is defiantly one of those posts that truly gives tons of value so thank you! I’ve subscribed and i’m looking forward to checking out the rest of your cool content.
ReplyThanks for sharing these useful tips. I love pinterest and saw your this post through it so you are definitely doing great with these tips. I am also looking forward to use these and hopefully will see the magic. Thanks
ReplyJust to add to this: make a Pin-worthy graphic for each of your posts 🙂 (because I just got done reviewing a bunch of Pinterest image creating apps that help non-graphic-designers make gorgeous Pins. (https://around.io/blog/pinterest-image-creators/)
ReplyRegarding #2, I started this a few years ago and now have a board called “50 Tips for Free Publicity.” It consistently ranks on Page 1 of Google for my keywords–often better than my own website! Each pin, created with PowerPoint, links back to a post at my blog.
I was considering stopping at Tip 50, but my Google ranking is so high for this board, that I don’t want to ruin it! I usually don’t share links to my content on someone else’s blog, but I want your readers to see how simple this is. Notice all the keywords in the board description, the pin descriptions, and the hashtags.
https://www.pinterest.com/publicityhound/50-tips-for-free-publicity/
ReplyThank you for the great information. I just recently started my own blog called Reflections of U. This has helped me a great deal as I’m just learning all about this new blogging world.
ReplyAlright, I tried to lookup your official account of BlogMaven on pinterest, but failed to do so, how do you market your content on pinterest? Do you just offer a pinterest share button on your articles and people come and press that? I didn’t get your strategy in detail, if you put some light on that, I’ll be greateful.
Thanks
ReplyQuick question for you. I love the fact that you’re discussing Pinterest. One thing I’m looking to do with my site is add a positive quotes blog and have different quotes automatically posted as WordPress rough drafts, so I can add inspiring natural content to them before publishing live. I’m wondering where I can find a WordPress plug-in at that’ll automatically send new fresh quotes as WordPress rough drafts to the inspiring quotes blog, whereas I don’t have to worry about searching the web for inspiring quotes to share.
Would you happen to know by chance where I can find such a useful WordPress plugin that will help me with my positive image content marketing efforts? Thanks so much for your help in this matter. 🙂
ReplyGreat advice! Sometimes I feel like I’m always writing the same style of content. These ideas are great to shake things up! Thank you! XO Meaghan
Reply