We love the icons + numbers. Anyone can have a quick glance + clearly understand what your readership/social media is like (we want to do this!). Again, love the logos for ‘seen on’ ‘quoted in’ ‘talent for’ but also feel like you could elaborate further on a couple (this may be on another link that we missed?). This will show what amazing things you have already done + show others that they not only want to work with you but they need to work with you! You have worked with some impressive + very (very) well-known brands + businesses. This could be a highlight of you media kit!! Thanks for sharing your media kit, we have definitely picked up some things we’d like to add to ours! Emma + Carla.

Very nicely done. All the information is there without overloading the eyes with too many words. Great graphic with a nice, clean layout. Great job!

I love how you include your target audience Geralin! Great way to specify to brands exactly who they’ll be reaching through you. I also like how your format is different than a lot of other people’s in that it’s landscape, rather than vertical. Your face is up front and clear too – very personable!

I’m not sure I have a ton of suggestions except maybe to make your social accounts clickable if they aren’t already. Great to meet you!

I love the graphic look and feel of your media kit! I really like the social media information.

Very inspirational. Now to improve my own media kit. Thank you! ~tootles~

Peace! I have been cruising the internet during Women’s History Month to find new blog and entrepreneur inspiration and I came across your blog. Lovely work!
To answer your question, I was most drawn to minimalist looking the press kits that had soft colors. The ones that were simple, informative, and quirky caught my eye.

I like your content that very helpful for me.

WOW! We love your media kit and your blog for that matter! Your blog design is beautiful and so nice to look at! The great thing about your media kit is that it is sharp and to the point. You tell potential businesses who you are, what you can do for them and why they’d want to work with you. The way you outline your demographic is a fantastic idea too – creates a selling point to the businesss, especially if they allign! Your stats are easy to see and obvious which is great. Something that might be good to add are some testimonials from readers or businesses, how you’ve changed people’s lives for the better or how you have assisted a business increase their business! It might be nice to also add some example images, you have some really great photos in your ‘project gallery’ that would be a great example of the work you can do. Even if you turned your media kit into a two pager, with your original media kit stlye first and then a full page of example images and descriptions. Your contact info is really visible which is also a huge plus! They’ll know where to click/who to email if they’re interested without having to search for it. Overall, we think your media kit looks very professional and it’s consistent with the design of your blog! 🙂 Hope this helps!

I think my favourite think about your media kit is how it’s branded to align with your audience and the companies who would be inclined to work with you. It’s very clean, feminine and pretty – nicely done! I also like how your contact info is *BAM* right up front!

My only suggestion is to maybe get an email address beyond Hotmail. Gmail would be better if not a custom or self hosted email addy. The reason I say this is just because you want brands to take you seriously – you need to show them that you take yourself seriously first. Hotmail accounts tend to illicit images of spam or 12 year olds. And you are clearly much more talented, interesting and useful than either one of those things 🙂

I love this one! The colors are great and all of the information that I would want is easy accessible.

I agree with the email address comment that Kristy posted, and my only other advice would be to use a simpler font when listing your website address– you don’t want anyone to have to squint through cursive to make sure they’re getting the spelling correct.

Hello from a fellow homeschooling mama 🙂 What a wealth of information you have on your blog! I just popped in to take a peek….. I do have one tiny suggestion for your media kit. I would consider moving the text to be all together, as opposed to having text, photos, text. Maybe have the photos at the beginning & end to ground the look of things? Just a thought. Your children are beautiful! All those happy smiles 🙂

Girl – I straight up LOVE your honest and bold stance for The Lord. What a blessing to see that! 🙂 Your children are obviously a huge part of your blogging life and I love that you’ve included pictures of your family. Love, love, love it!
I would suggest that your pricing is too low. Your time is worth more than $10/month. You’re investing in another business and that takes time. Up your prices….you’re worth it.
I would also suggest offering some other options for advertising.
Now, go get ’em! 🙂

Gena your media kit has so many lovely pictures! You definitely DO look like you choose joy 🙂

I have a similar recommendation to the above mentioned one. I would think about breaking things up with boxes, colors or justified text in columns to clean it up a bit, rather than just have it be typed out the way it is now. It’s great that you give a good run down of your blog and what you talk about – it just needs a little styling.

I’d also suggest including, either along with or instead of – a few images of your posts. Family is wonderful – especially since that’s what get your joy from. But you have lovely content beyond that and you should highlight it!

Hi Tom! You’ve got some great stuff here to start out and after reading your “about” section, I feel like I have a pretty good grasp on what you like to do.

To make your media kit pop more (right now it does look a touch like a resume), you could consider adding a head shot, list who you’ve worked with, and definitely include how people can easily contact you both via your website and social media accounts.

I feel like right now you have a good idea as to what you want to do, now you have to sell it to others 🙂

The information is great! I would definitely add some graphics or photos to keep people scrolling and give them that instant visual verification of what they’re looking at.

Hi Stephanie!
I have seen your advertisements and name around for years, on Soulemama or other blogs, on Waldorf courses or listserves. In short, I believe we run in the same circles!

Your beautiful photographs are one of the most delightful parts of your blog; could you pepper your media kit with a few more photos that capture your lifestyle?

I love how clearly you lay out the terms of your partnership. I wonder if they would be easier to read if they were in bullet points?

And my last suggestion would be to use a few subheadings to draw attention to different parts of your media kit – for instance, Rates, or “The Fine Print”.

You have a lovely blog and business! I look forward to saying hello sometime soon.
Best,
Teri

Hi Stephinie!

I agree – you have wonderful content and the image you have up front is beautiful! It makes me want to read more! I think a few headings/subheadings and a bit of formatting would really take your kit to the next level. You obviously take great pictures too so it might be worthwhile to try introducing a couple of those.

My initial thoughts are right along the same lines as the other comments here. I really like the image you included and I want more:) I also think that breaking up the text with more headlines and bullets would make it easier to scan.

I also think the italicized text for the entire page makes it a bit hard to read. Other than that, I think it looks great.

Hi Stephinie,
I love your elegant photographs and pleasant tone to your writing. I also like your choice of title font. My suggestion is that you add stand-out bold titles to simplify and organize your information into short (and eye catching) bits on info.

I absolutely love your images! Your media kit is very thorough….. but I wonder if it’s a tad too long? Also you might have a typo on the first line in page 3. Should it say “lie” or “life”? If it is a typo, we much be kindred because I do the same thing all the time. Even though I proof read the voice in my head knows what it should say, so I often miss little typos.
ps ~ the New Year’s Picture of the dogs!!! Love!!

I really like how you broke up the text with images, and the bullet points on page 2 makes it easy to skim through the stats.

I did think that the all caps font was a bit hard on the eyes. Maybe you can use that font for the headlines and a lowercase font for the body. I like that you have testimonials in your media kit, but maybe you can consider using boxes or some other graphic treatment to break them up and make them stand out more.

Hi Angela!

I love the front page of your media kit – it’s nicely organized, you have a great profile shot, you’ve included your banner, your social profiles (I’m assuming those are clickable?) and I can see your stats. I tried to look at the full thing but when I click through to your page, can’t actually find it. This might be something you want to look at – potential sponsors want info upfront, so you want to make it as easy as possible for them.

My only other note is that, 16 pages may be a tad long. As I mentioned on one of the other media kits, everything you need to tell potential sponsors should fit on 1-3 pages tops – they’re busy people/companies and most will simply see the page count and miss all the fabulous info. Perhaps think about which info & images are the MOST relevant to potential sponsors and consider adding pages as a drop down on your website so the stuff you cut is still accessible.

Hi Angela,

I also really loved the front page of your media kit because it was a nice snapshot of your stats, social profiles and available opportunities. But I was also a little confused when I clicked through and couldn’t find it.

I absolutely love how you have links to buy your ads right next to the description and costs – I also use OIO publisher so I might have to steal that idea:) I think it’s super convenient for advertisers.

I think that the media kit could use a few more images/graphics to break up the text. I also found the white text on the light background really hard to read. I’m not one to talk because I have a similar treatment on one of my media kit slides:) I guess I never realized how hard it is to read white font.

Hi Angela,

I just wanted to give a shout out and say thanks for sharing your media kit with everyone. As a few other people noted, we weren’t able to find the full media kit on your Advertise page, but I had the benefit of looking at the full document you sent. I really like that you show the personality of your blog, both through the words you use and the design of the kit. You definitely know what you’re about, and it shows!

In looking at the kit as a whole, I agree that it’s too long. There are a number of pages where you’re sharing images of your social media accounts and of the contributing writers on your blog that could be drastically condensed. Remember: the goal of a media kit is to give a potential brand sponsor a brief overview of what sponsorship on your blog looks like – what types of topics you write about (which you showcase well!) and what types of products/services your readers are interested in. The point is for the sponsor to be able to envision their sponsorship relationship with you and see the value you’ll be providing to their company.

I think that condensing your media kit will benefit you in another way, as well: it will make it easier for you to update in the future and lower your administrative energy to run your sponsorship program.

I hope you’ve gotten a lot out of this experience and truly appreciate your generosity in sharing your kit with everyone!

Warmly,
Jeni

I loved the main page information. It made me want to click & download the media kit. I have one suggestion. As a small business owner, my time is valuable. Chances are if I clicked on your link through your website, I already really like what your doing. I’m just not sure if I want to read 14 more pages about it. Can you condense it just a little? Lastly, loved your blog! I just spent twenty minutes perusing around 🙂

Your website is beautiful! I liked the look of your media page as well. I want more! Give me a line or two more about what you’ll do for my business. Who I’m advertising to. Just a little more fluff 🙂

I enjoyed the layout and feel of your media kit. The stats are communicated clearly and effectively, and I like that you have a form connected to your media kit, so potential advertisers can take action right there and then!

I guess my main feedback is that I wanted to learn more about your blog and business. If I was brand new to your website, I don’t think that your media kit would give me enough information to know what kind of content I might expect, or if my values would be a good fit. Could you tell more of your story?

I also am a big fan of photos, so I’d love to see some delicious foods, or other photos to pique my curiosity.

Best of luck to you!
Teri

I just wanted to say how much I loved your layout and color scheme. It looks and feels “healthy & organic” which I thought was great!

Loved it! I don’t have any suggestions, I really like the look and felt I had enough information to decide if my business was a good fit for your blog.

I really like this media kit! It has tons of cute personality but is not overwhelming (like mine–haha!) There are plenty of great photos to give a glimpse of what the blog is about without reading any words.
One thing I would suggest is to change the “say what?” heading to something like “others have said…” or “our readers say”. It took me a couple moments to figure out what those 3 little sections were all about.

Hi ladies! First off thank you for the sweet comments.We are new to the media kit/ sponsorship world and we loved getting feedback!

Your media kit is adorable. We love the layout and the feedback from your readers. Great idea! It’s clean and easy to read. The only feedback would be to make it easier to find you media kit on your site but you already stated that. Cheers! Christen and Megan

We are new to the media kit sponsorship world and we loved getting feedback!

Love this kit! I like the boxes around the info and the way the stats jump out at you. The photos are an asset as well. Nicely done!

You have a great one page kit. It has nice testimonials, a warm and friendly picture, quick stats.

Since it is just one page, do you think you could have it embedded on your site directly? Quicker and easier to glance at!

Hey sister! I love your head shot, the colors you’ve used and how you’ve broken down both the opportunities and blog info with catchy headers. Generally speaking, it’s organized very well!

You do have a LOT of text though – I wonder if you could simplify a bit? Less words, make it look cleaner and easier to approach. Too many words can seem like a LOT to read – sponsors want to be able to scan your kit and know immediately if there’s a partnership opportunity or not. Just an idea 🙂 Looks great though!

Hi Andrea, your media kit looks great! You have all the relevant information presented in an easy-to-use format. Just one tiny detail – you definitely have a growing fan base on YouTube. Make sure you include that in your counts!

Hi Kristy! Love love your blog and media kit design! Especially the look of that Classic NY cheesecake! It is really consistent and you’ve definitely set a brand/theme. One thing that really stood out for us was your personal description. It’s written really well and we felt like we knew you once we’d read it! This adds a personal touch to your blog and is really welcoming. You’ve also nailed the outline of what you can provide to companies/businesses. One thing we thought that wasn’t neccessary was the popular posts, unless these can directly link to those posts – though on the other hand these have great example images from your site! It might be good to include some testimonials from businesses and readers that have seen a positive impact from reading your blog or working with you. You could also include some more statistics like bounce rate and length of time spent on your blog. Also, if your engagement is high this might be something to include 🙂 Hope this helps!

Totally inspired by your media kit. I just subscribed to your blog too 🙂

Hi Kristy,
Impressive blog and Media Kit. I like that you’ve mentioned all your published articles and appearances on the page–you lured me in! I also enjoyed the line up of photographs on the side bar. My only suggestion is to include stats on the page–a short and simple list and perhaps pricing too.

I love how your media kit is so clean and easy to read. And I LOVE the photos you’ve included in your kit – it makes you seem real and accessible.
I love that you include what you’re all about – you make it plain what you blog about. You know your niche – that’s uncommon these days. 🙂
I would suggest that your pricing is a bit low. Honestly, your time is worth more than $10/month. Your blog and your word has a LOT of value.
Also, I noticed you’re only using Facebook and Pinterest for social media – you might consider adding Twitter or Instagram as another form of getting the word out about you and your blog.
Great job! 🙂

I love the clean look and typography in your media kit. It seems to complement the topic of your blog. My suggestion would be to make your numbers more visible on the front page. Maybe I’m just lazy, but I would rather have all the information on 1-2 pages.
Overall, good kit, though.

Hello, hello! I just spent some time in your garden, virtually. Swooning all the while. Your kit is great, lots of great pictures. I agree with Stacy, raise your rates. The space you’ve created is worth it!

Firstly, we love everything about your blog. It’s super cute + actually makes us want to get into DIY (we do the cooking part only so far!). Your media kit is set out clearly, it’s easy to understand + if we were an aligned business we’d want to work with you! From an outsiders perspective maybe you could add some testimonials from brands + businesses you have worked with. Sometimes it’s easier for other people to sell your service! Also you could have the link to the media kit a little more visible (something we need to do too!). Love your advertising method of selling, clear + simple again (looks like Passionfruit, we just signed up). Thanks for sharing your media kit with us all. Emma + Carla.

I like the detailed description of the blog’s main audience–this will make it easier for advertisers to know exactly who will be seeing their advertisements. I love how clean cut and to the point this media kit is. All the information needed is easily accessed quickly.

Hi Christen, thanks again for sharing your media kit with us. I have one idea to help you make a bigger splash with your media kit: I’d like to find out more about your most popular posts. Ideally, you could provide thumbnail images from the post with the post title, and then share a bit about the reach of that post. How many pins did that post get? How many FB shares/tweets/comments? Potential brand sponsors are going to be comparing your blog with others, based mostly on your media kit. Make sure you’re conveying what makes your blog unique. Best of luck with your new sponsorship opportunities this year!

Hey Carrie! Great media kit! It pops with it’s super fun and bright colors and layout. I love the ribbons and fonts as well as the images that you use. It’s super easy to scan what you’re all about and get the info I need to know if our brands would be a good fit.

I suggest moving (or duplicating) your contact info to the front page. You never know if someone is going to print that off and if they don’t see it on the front because they’re lazy (or they lose the back page), you could miss a potential opportunity. Otherwise, it’s awesome!

Hey Marty! I love how you break up your media kit with headings and the contact info is easy to see – especially with that fancy pants scan thingy! I need one of those!! I also love how your headshot is right up front too. Very nice! I might suggest that you swap out the “Why you should hire me” section for popular posts, more images, other info that might be relevant. All the “why you should hire me” stuff should really be in the first couple paragraphs at the top – sell you and your blog together there and you’ll have more room to give examples as to WHY they should. Show AND tell 🙂

Oh I love EVERYTHING about your media kit!!!! From the fonts to the colors to the breakdown about the blog to images to your head shot and audience info – it’s awesome. YOU’RE awesome 🙂 The only thing I can see that’s lacking is maybe some info as to the partnership opportunities you offer or are willing to do. Add those and you’ll be golden 🙂

I really enjoyed your media kit. You have great photos, nice examples of how you’ll highlight sponsors or partners, and your statistics are really well presented. It all looks very professional and warm and inviting.

The only page I would change, is your testimonials. I felt that the comments focused more on your sense of humor (which is awesome to have, of course), and less on your blog/content. Could you add a few more of the “you inspire me to eat better” variety?

Beautiful family photos too!
All the best,
Teri

Hi Jessica, thanks again for sending your media kit for inclusion in this roundup. I love the colors and consistent branding of your media kit – the only thing I’d be concerned about is its length. It might be helpful to have a “long form” that includes everything, and a shorter 1-2 page kit for an at-a-glance snapshot of your blog. As an example, the excerpts of your blog posts, while a nice touch, could be condensed to a title, photo, and relevant statistics of engagement on those posts: if it’s really a successful post, you could have pageviews, Facebook shares, Pinterest shares, comments, etc. and link it to the article directly on your blog if the brand rep wants to see an excerpt. I think that will give better quality information than just an excerpt of the post itself.

Again, I appreciate your generosity in sharing your media kit here and wish you the best of luck in your sponsorships!

The picture is beautiful and conveys what you’re trying to sell. The blue was a little bit hard for me to read with the white print. Possibly break it up with boxes or consider a different background? I’m a bit older (51) so I find it harder to reader smaller print and colored backgrounds. Maybe a consideration? Great job, though!

I really love the color scheme. It makes me think of a fun, tropical vacation. However, I would change the light wording on the dark background. You want it to be easier on the eyes and something that can be printed.

Thanks for the great feedback! Every other page of the media kit has dark text on a white background, and I just thought I would add a little splash of color to the “about me” slide – but you’re right about the color. I need to find a better color combo.

My biggest struggle is finding a way to condense all the info and make the overall media kit shorter, while still communicating the benefits. Reading through everyone’s media kits has been so inspiring. I have a lot of work to do to revamp mine:)

Thanks so much for the feedback & please keep them coming:)

Hi Cynthia,
Gorgeous Media Kit! The photographs are stunning and I enjoy the turquoise coloured font throughout. My only suggestions would be to cut out some of the text. Simplify the text into short bits of info to grab the reader’s attention.

I just can’t wipe the grin off my face that you are a “smitten wife.” That is just AWESOME! 🙂 Too much husband bashing these days. Good for you!
It’s a fantastic idea to note where you’ve been featured as a blogger/writer. Growing 300% in a year?! That’s ROCKIN’!!!!
I like that you have your policies up front and center. No wondering.
I would suggest that you mention if your reviews/giveaways are free or if you charge. And if you’re not charging, YOU SHOULD. 🙂
Great job!

I love how clean cut this media kit is! It’s simple and to the point. Any potential advertiser will find out the information they need quickly. The statistics of followers are great and really give the audience an idea of how many people they might potentially reach through this blog.
I would recommend adding a couple personal photos and maybe some photos from posts to give the potential customer more of an idea of what the blog is all about.
All in all this is a great media kit!

I really like your media kit! I thought all the information was easy to find. I love the way you worded your “legal crap”, about posting and such. It gave me some ways to improve my own kit.
Thanks for sharing!

I agree – I really love the ones that represent their stats and value graphically. So much easier to see the value at a glance!

Yes! Design does mean a lot – a great media kit is an investment, but a worthwhile one. 🙂

Hi Huong, as far as growing a social following, I don’t think there’s anything better than participating in online events, like Google Hangouts on Air or Twitter chats. Just getting to know people online, whether it’s in their space or yours, helps grow your following. As far as gaining attention from brand sponsors, there’s nothing as effective as going to blogging conferences and actually meeting brand reps in person. That’s where it’s handy to have a nicely done media kit so you can show off your best side. 🙂 Hope this helps!

Hi Erin, thanks for your note! I *love* your idea of having an email template set up and ready to plug your stats into – it definitely helps with the happy medium between a formal press kit and a plain-text email. Super smart!

Hi Jenny, so glad you’ve found it useful. Everyone has their own style and their own unique situation, but I included a variety of media kits to make sure *everyone’s* imagination was sparked. 🙂 I look forward to hearing great things from you in the future!

Hi Angela, somehow I missed your comment when you initially posted it, but I wanted to make sure you got a response. The really beautiful media kits you see here are mostly done by designers. There are designers who will create them for $100 and some who charge much more, but the basic idea is to get a professional look that you can update yourself easily…so the investment pays for itself over time. I appreciate you taking the time to leave a comment!

I agree, Ashley – those two definitely shine. 🙂 Good luck with making yours!

Looks great, Mindy! Congrats on getting it finished!

I think it’s fine not to include specific stats in your media kit, but it’s also important to be honest about them when the brand does ask. If you don’t feel like you bring that much to the table yet, you might just consider putting off working with brands until you have a bit higher stats to show.

Hi Jacqui, I actually teamed up with a fellow designer awhile back and we developed a template for Photoshop…that also teaches you how to use Photoshop in the process to customize your kit. You can check it out here: The Brand Magnet Media Kit Template

Either way, Grace – it’s your choice. My preference would be to tell the companies how to get your media kit (by emailing you), so you’d have a record of who is viewing your media kit. That way they’re opening up a conversation with you, not just grabbing your media kit and vanishing. Cheering you on!