Do you ever wonder where this whole blogging thing will take you?
At the start of every year – or even just the start of a new month – you might look at that calendar in front of you, with all those blank boxes just waiting to be filled, and hope that something amazing will happen.
That you’ll be successful.
That your blog will thrive.
That you’ll make a difference in someone’s life.
But if you’re being honest with yourself? These are the same things you hoped for last year. Even if you achieved some small success and made a bit of profit from your blog in the last year, you might feel like it wasn’t enough.
You might feel like you still haven’t arrived.
A lot of blogs were born this year – and a lot of them died.
And those blogs that died? Those bloggers showed up every morning, coffee in hand, to battle the blank screen in front of them and write words that would matter.
They brainstormed post ideas, tried to stay afloat in the stormy seas of social media algorithms, wrote til their wrists were stiff with the hint of carpal tunnel.
But they listened to all the voices that said they were worth only as much as their total monthly page views.
And so they raced and toiled, churning out three posts per week, de-prioritizing their families and their lives, just so they could bow to the Almighty Page View in hopes that they could get into that big ad network, or that a big brand would want to sponsor a post, or that more of their readers would click on an Amazon link and order all their holiday presents with their affiliate cookie – and somehow it would all be worth it.
These people started with a passion for spreading their message, but they ended up frustrated and tired. Burnt out.
Because you can powerfully own your business.
You can make smart business decisions and be intentional with your time.
You can make sure every blogging seed you plant will grow and bloom into something beautiful.
But first, you need to answer one important question:
When you sit down to work on your blog, whose dream are you creating?
Yes, blogging is hard work. You’re going to work hard anyway because that’s who you are.
So it’s not about whether you’re going to work hard, but it is about this:
You’ll either work hard to create your dream,
…or you’ll work hard to create someone else’s.
If you’ve monetized your blog, then you’re either building your community, leading your readers, creating things for your own audience,
…or you’re getting paid to send them somewhere else.
You’re worth so much more than your total monthly page views.
You can make money without ads, without sponsorships, without tons of traffic.
And the secret to your success this year?
Be an entrepreneur.
People come to your site because they’re looking for something. They want to do more, have more, be more.
They love the way you write, the way you teach, or the way you live – maybe all of the above.
They’re looking to you for leadership – for advice on how they can be the kind of person they want to be.
They believe in you.
And you can give them what they need.
The path of an entrepreneur comes down to just two things:
To be clear, you don’t have to be an “expert” to do this.
Just take what you already do know, wrap it into something you can sell – an ebook-guide-course-webinar-printable-coachingpackage-product-virtual-something-or-other – and deliver it to your people.
They’ll love you for it.
And instead of making pennies per click, you’ll be making dollars.
Dollars you can use to help your family.
Dollars you can use to support your favorite cause.
Dollars you can reinvest in your blog – into your business – to make it everything you’ve dreamed it can be.
You will be working hard this year.
But don’t waste it creating someone else’s dream.
If you’re not sure where to start with finding out what people want and giving it to them, try answering these questions to wake up the entrepreneur inside you:
What’s one thing you’ll do this year to find out what your readers want and give it to them? Leave a comment below to share!