If you’ve been on the internet in the past – um, year – you’ve heard the buzz about Pinterest. And yes, it’s the best thing since Facebook.
Pinterest is a visual representation of the hottest things on the Internet, grouped by category. Who decides what makes it onto Pinterest? You do. The same way you (the reader) decide what to Tweet, or what to “Like” on Facebook.
But the power of Pinterest isn’t in who you know. It’s in the way that what you like brings you together with other people with the same interests. By “following” people’s pinboards, you see the things they deem important each time you log in.
I’ll make a confession here: all of my best friends didn’t make the cut for me to Follow them. And I’m Following a ton of people I don’t even know. Why?
We have the same style – the same interests – the same priorities when browsing the web.
On my pinboard, I have categories like “Homeschooling” and “Makeables.” (see? You can even use words that aren’t really words!)
When any random Pinterest user sees my pins come across their screen, they can choose to re-pin (“grab”) that photo (with its description) and pin it on their board. At that point, they can say, “Hey – I liked that pin. I think I’ll browse all of this girl’s other pins as well!” And if they really enjoy looking at my pinboard, they may decide to Follow me so they always know when I’ve pinned something new. (by the way: you can follow me on Pinterest, too!)
Pinterest is a cross section of the very best of the web, in visual representation, at any given time.
Pinterest is a social medium. You don’t just go there to *get* new ideas, you also use it to share the love. You could just use Pinterest as a visual organizer for things YOU like, but since we’re talking amass-a-blog-following strategy here, we’re going to expand our vision.
What should you pin?
Anything that interests you – AND anything that may be of interest to people who would visit your blog. For example, let’s say I’m a work-at-home mom who loves to craft and create. And I ADORE fabric, but I’m not so into embroidery or cross stitch.
Okay, this isn’t a super big stretch so far.
But let’s also say I have a blog about crafting with a small but loyal following. If I’m only thinking of myself, I might see lots of pins that have to do with embroidery patterns and pass them up, thinking, “Who am I kidding? I’ve never completed a cross stitch pattern in my life.”
But if I’m thinking about the types of people who read my craft-crazy blog, I’d recognize the value of sharing beautiful photos of embroidery, since many of my readers probably at least have an interest. So, in the name of “sharing the love,” I’ll create a pin board called “Needlework” and re-pin photos that go with my (or my readers’!) style. That is – I, personally, would pass up the elaborate patterns of dragons and witches, but I’d pin patterns of things I can appreciate.
Even if I won’t be embroidering them myself.
Pretend you’re one of your blog’s followers and think about things THEY might like. The more people repin from you, the further your influence and reach will be.
And we’ll talk about what to do with *that* in the next post in this series.[box]This post is part of the series Growing Your Blog with Pinterest: the Ultimate Guide. Read the rest of the series here.[/box]
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