If you’ve been struggling to build your subscriber list – despite focusing on serving the needs of one specific reader – despite asking the #1 question that will gain you a loyal following – despite dishing out the best content you can…
You’re probably making a mistake that is going to cripple your ability to grow your subscriber list.
Let me back up.
Every time you show your reader a link, you’re inviting her to leave the page she’s currently reading to follow that link. You know that, right?
If you’ve read my post on how to convert Pinterest visitors to subscribers, you know it’s important to prioritize what’s in your sidebar and to get rid of anything that would prevent people from subscribing to your blog. So if you’re like my standard reader, you’ll ditch the blog awards, toss the blogroll, and cut down on your ads to the ones that are truly making you some money.
But you’ve probably overlooked the one thing that’s even worse for your subscriber numbers, innocently thinking that it’s helping you.
Or maybe it’s Twitter.
It’s whichever little button that convinces your reader not to enter her email address to get on your mailing list, but to follow you elsewhere in social media instead. What’s wrong with this, you ask?
You can’t control Facebook.
You might sit down and write the best blog post of your life and then run to your blog’s Facebook page and post it, sending out the news to your 1,500 devoted Facebook followers…and only 132 of them will ever see it.
Or you may tweet that post to 540 people, but only 36 of them happen to be online when you send your tweet. Talk about missed opportunity.
Forget all the hype about “When is the best time to post on social media?” and think about this: If someone agrees to let you communicate with them via email, it’s money in the bank. They don’t have to be part of the magic minority Facebook chooses to notify. If they don’t happen to be online when you send it, it will wait for them.
Get those social media buttons off your blog and give people one way to subscribe: via email.
And social media itself? Don’t ditch it altogether – but if you know your audience likes to hang out on Twitter or read Facebook updates, then promote your social media accounts through your mailing list.
That way you’ll know that everyone who comes to your blog and wants to connect with you on a deeper level is on your mailing list first.
Get rid of your social media buttons. Seriously. If you’re not comfortable with making that move permanently, then at least drag them to the Inactive Widgets area in WordPress, put them in the footer of your site, or keep a text file with the code in a safe spot on your computer.
Your list will thank you.
If you’ve never thought about ditching your social media buttons before, I’m sure you have an opinion here – and I’d love to hear it.
Leave a comment below and tell me whether you’re going to change anything on your blog – and why.
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