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Category Archives for Marketing Strategy

9 questions to FOCUS your biz + build a stronger brand

Take a fistful of warm spaghetti noodles out of the pot. Bend your elbow, cock that arm behind your head, and LET ‘ER FLY. Splat against the wall. :: If that sounds unsanitary, it IS…but people do it. Why? To test whether the spaghetti is cooked — to see if what they were trying to […]

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You don’t have a traffic problem. Instead? It’s THIS.

Jet off to any blogging conference, and you’ll see the same thing: A sea of bloggers clad in Professionally Feminine tops (forget the fact that they were in yoga pants and a ratty old t-shirt just 24 hours ago). Elevator pitches at the very tips of their tongues, poised like a skydiver with the plane […]

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NEWS FLASH: Social media is NOT a blogging strategy.

Want to hear something disturbing? It’s the cry of anguish that goes out every time Pinterest changes its algorithm, and it sounds like this: WHY MEEEEEEEE? It reminds you of Nancy Kerrigan after she got taken out at the knees by one of Tonya Harding’s thugs before the 1994 Olympics…unless it doesn’t remind you of […]

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How to Stop Throwing Away Your Blog Traffic and Get More Subscribers

If you’ve been struggling to build your subscriber list – despite focusing on serving the needs of one specific reader – despite asking the #1 question that will gain you a loyal following – despite dishing out the best content you can… You’re probably making a mistake that is going to cripple your ability to […]

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The #1 Question You Should Be Asking Your Blog Readers

How to grow your blog The #1 question you should be asking your readers.

When I was in college, I had a professor who was fresh out of the Massachusetts Institute of Technology (better known as MIT) and in his first year of teaching. He was a brilliant linguist – a genius if ever there was one – but his first semester teaching undergrads at B.U. wasn’t going so […]

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