Module 1: Establish Authority

Uncover Your Zone of Authority

Warning: At this point, you should have finished at least a couple batches of target market research on your audience (more is better!), you should have posted a draft of your Perspective Map in the VCC, and your Problem Statement should be at 80% certainty. If you haven’t completed all three of those steps yet, go back to the last lesson. Because until you do those things, you won’t be able to get the most out of today’s lesson.

So far, you’ve been zeroing in on exactly who you’ll be able to turn into ultra-devoted super fans. These are the people who need to see you as a credible authority. These are the people you need to build relationships with.

But it’s not enough to just be as friendly as possible on social media.

Today, we’ll uncover the psychological principles that explain what makes readers trust you as an authority. Then you’ll do the research to discover where you can focus your energy so you can build that authority moving forward.

Uncover Your Zone of Authority (10:57)

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The Halo Effect (6:15)

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The Zoom and Pan Technique (10:54)

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Leverage What’s Working (4:50)

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Case Study: Zoom and Pan (9:31)

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How to Make the Best CEO Decision (10:51)

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Get the Transcript

Resources

Download the PDF below and use it to guide you through your research.

DOWNLOAD: Zoom + Pan Worksheet

If you have little or no data to go by, or if you KNOW you’re making a major shift in the direction of your blog/business, download the worksheet below to help you pinpoint an ideal “first step” topic for your Zoom and Pan.

DOWNLOAD: Zoom + Pan Restart Worksheet

Steps to success…

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Go to the VCC