Module 4: Convert & Conquer
Create a Tiny Taste
Now it’s time for us to dive into your strategy for converting readers into subscribers. This part of your brand strategy is most important of all for the growth of your business.
You may have heard of a “lead magnet” before – or at the very least, you’ve heard you need to give something away to get your readers to subscribe. In today’s lesson, we’ll we’ll bust some big myths about lead magnets, then you’ll learn what makes a powerful lead magnet, plus you’ll assess how effective your offer is. Or if you don’t have one yet, you’ll get the exact steps you need to follow in order to create your first lead magnet.
Note: Because the program leaders can’t subscribe to all email lists for all students (can you imagine their poor inboxes?), please post any email copy or files related to your question directly in your learning log. For example, if you have a question that pertains to your existing lead magnet, please attach the actual file to your learning log so program leaders won’t have to subscribe in order to see it.
Create a Tiny Taste (11:40)
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4 Keys to a Powerful Lead Magnet (9:18)
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5 Steps to Create Your Lead Magnet (27:10)
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Examples: Lead Magnets
Beware: When looking at lead magnets from Blog Smarter grads, keep in mind that you don’t know how fully a blogger might have implemented what they learned in this program – so always go back to the guidelines in this lesson to be sure you don’t get stuck at the tail end of a game of “telephone” where something important gets lost in translation.
- Pre-K Teaching Hacks: 7 simple ways to save time in the classroom and get weeks of your year back by Pre-K Pages
- Manage the Mess: Take Any Room From Cluttered to Clean in 5 Easy Steps by Simple Everyday Home
- Yard and Garden Checklist by Simply Smart Gardening
- The List: What to Eat, What to Avoid, How to Compromise by Kitchen Stewardship
Plus a few more examples from outside the Blog Smarter family:
- The Simple System I Use to Read More by James Clear
- Webinar: How to Get Kids to Listen WITHOUT Nagging, Reminding, or Yelling! by Positive Parenting Solutions
- The Number 1 Thing: What 30 top food bloggers are focusing on in the coming year by Lindsay and Bjork at Food Blogger Pro
Resources: Cover Design
- Fiverr.com – A marketplace for low-cost design, so you’ll need to do your homework to find a designer who does decent work there.
- Canva – Start with the book cover templates and customize from there.
- 3D book cover mockups – They’re free and fast!