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Module 2: Build Your Brand

Your Brand Promise

In our final lesson for this module, we explore what makes readers become your most passionate ambassadors and how you can make a promise that will bring just the right people to your doorstep. You’ll use your target market’s present—and what’s possible in their future—to create your third and final brand element: your Brand Promise.

Your Brand Promise (1:40)

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The Art of Asking (14:14)

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The Rule of Reciprocation (8:38)

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Brainstorm Your Brand Promise (12:22)

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Get the Transcript

Examples: Brand Promises

Shannon Acheson, Home Made Lovely:

“When you join the Home Made Lovely community, you will get all the decorating help you need…even if you don’t have those elusive designer genes that some designers seem to have.”

Carla Sanchez-Anderson, OrganicLife.TV:

“When you become a member of the OrganicLife.TV community, you’ll learn simple ways to be healthy and feel beautiful without all the crazy calorie counting.”

Rachel Norman, A Mother Far From Home:

“When you become a member of the A Mother Far from Home community, you’ll develop mindsets, routines, and habits that take the chaos out of parenting.”

Trina Holden, KitchenWise:

“When you join the KitchenWise Community you will learn how to cook smarter so you can eat well and still have time for your family.”

Resources

DOWNLOAD: Brand Promise Worksheet

Checklist: Your Brand Promise

  • Does it use the formula? Here it is again: “When you become a member of the ____ community, you’ll ____.”
  • Do you give a clear link between your community and the result they can expect?
  • Does it create a mental picture of the before-and-after?
  • Did you write it to a real person?
  • Does this Brand Promise align with your Problem Statement?
  • Is it specific and clear?

Steps to success…

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