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Module 2: Build Your Brand

Your Anchor Belief

in Module 2, we’ll be creating three core brand elements. These three brand elements will give readers clues to your strong brand using nothing more than words. This process of creating these brand elements will also help you discover what makes you different from every other blogger or business owner out there.

The first one you’ll create? Your Anchor Belief.

Your Anchor Belief (6:57)

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How Great Leaders Inspire Action (18:02)

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Case Studies: Anchor Beliefs (9:28)

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Brainstorm Your Anchor Belief (7:07)

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Get the Transcript

Examples: Powerful Anchor Beliefs

Limiting belief: I want to be a successful blogger, but it’s too much work!

“I believe you can make a good living from blogging and still have a life.”
– Biz Mavens

Limiting belief: My house is full of kids and dogs and stuff. It will NEVER be perfect. So I can throw in the towel for it EVER being beautiful.

“It doesn’t have to be perfect to be beautiful.”
– Myquillyn Smith, Nesting Place

Limiting belief: I never have enough time to maintain my garden. I never know what I should be doing when. I don’t have time to enjoy my garden.

“I believe you can grow your dream garden and still have time to enjoy it.”
– Cheryl Spencer, Simply Smart Gardening

Limiting belief: I never know where to donate what I knit.

“I believe there’s someone who needs what you love to knit!”
– Nicole Haschke, Knitting for Charity

Limiting belief: Life with kids is just chaos. I just hope the chaos doesn’t last forever.

“I believe life doesn’t have to be chaos just because you have children.”
– Rachel Norman, A Mother Far From Home

Limiting belief: I’m pregnant with twins? I’m SUNK! How on earth am I going to manage?

“We believe that moms can confidently and easily navigate the beautiful life of raising twins with a little creativity and the right resources.”
– Jenn Bonicelli and Meghan, Two Came True

Resources

DOWNLOAD: Anchor Belief Worksheet

Checklist: Your Anchor Belief

  • Is this Anchor Belief inspiring?
  • Does it tie into the “why” of your Problem Statement?
  • Does it show your target market person there’s another way?
  • Does this belief help her know she’s in the right place?
  • Does it get their wheels turning, making them say hmm….?
  • Does it make your target market want to know more?
  • Is it concrete?
  • Is it short and punchy enough to be memorable?
  • Does it motivate you to help your reader?

Steps to success…

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