Module 3: Communicate Your Brand
Your Magnetic About Page
In this module, you’ll be applying all this hard work you’ve done so far to create a powerful brand presence both on your website and on the Internet at large—any place where people will come into contact with you.
After today’s lesson, you’ll know what makes any leader magnetic—and you’ll use that knowledge, along with a 10-step formula, to create an About page that establishes your authority, earns credibility, and builds a relationship of trust with your reader.
Note: You have one week to complete the lessons inside this module. For a suggested pace for each week, visit the Your Assignments forum in the VCC.
Your Magnetic About Page (13:09)
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Case Studies: About Pages (8:06)
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Create Your About Page (11:46)
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Examples: About Pages
Warning: When looking at these examples, keep in mind that you can’t know how fully a blogger might have implemented what they learned in this program. Always go back to the guidelines in this lesson to be sure you don’t get stuck at the tail end of a game of “telephone.”
- A Better Way to Thrive: About page
- The Family Photo Keeper: About page
- Feast and Farm: About page
- Gretchen Louise: About page
- Knitting for Charity: About page
- Nature’s Nurture: About page
- Real Mom Nutrition: About page
- Simply Smart Gardening: About page
- Surviving & Thriving After Divorce: About Page
Checklist: Your About Page
- Identify the problem you’re there to solve for your reader
- State your Anchor Belief + share what you believe to be true
- Add social proof through testimonials
- Say “Imagine…” to help your reader imagine what her life will be like after she’s been a member of your community for a while + state your Brand Promise
- Invite them to sign up to join your community
- Add your Signature Story
- Show how you can help—products, services, most helpful resources on your site
- Add more testimonials or press coverage
- Show them how to sign up one more time
- Encourage them to reach out via email, social media, and/or a contact form