Module 2: Build Your Brand
Self-Limiting Beliefs
This is it—the point in this program where you’ll actually create the components that will give your readers solid evidence for your brand. If you connected with real, live people in your target market for your research in Module One, this is where you’ll see your hard work pay off. (By the way, if you haven’t set up those three target market interviews, do that before you proceed with this lesson. You’ll need the clarity those interviews will provide in order to create your core brand elements.)
The first core brand element you’ll create is called your Anchor Belief. But before you can create that, you’ll need to do some ultra-specific brainstorming to help it come more naturally to you.
Note: You have two weeks to complete the lessons inside this module. For a suggested pace for each week, visit the Your Assignments forum in the VCC.
Self-Limiting Beliefs (12:52)
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How to Find Self-Limiting Beliefs (8:20)
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Resources
Phrases That Signal Self-Limiting Beliefs
- I must…
- I should…
- I can’t…
- I need to…
- I have to…
- I’m not…
- I never…
- I always [followed by a negative statement]…
Questions to Reveal Self-Limiting Beliefs
- What have you tried before that hasn’t worked?
- Why do you think you haven’t been successful yet?
- To what do you attribute [your problem]?
- If investing in [my solution] wasn’t a problem for you at all, do you think you’d be successful?