Module 3: Communicate Your Brand
Your Visual Brand: Off-Site
In today’s lesson, you’ll learn about the importance of communicating your strong brand before visitors even arrive on your site. You’ll apply a few rules of thumb and develop a style guide for your brand’s visual elements so that when they click over to your website, they already feel they’re in the right place.
Your Visual Brand Off-Site (10:50)
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Your Style Guide (4:27)
Note: Because the current Pinterest algorithm responds well to fresh images, you may find it helpful to create 2 to 5 separate style guides for your Pinterest image templates. If you choose to go this direction, your Pinterest style guides don’t need to match your main site style guide exactly, but complementary colors and fonts tend to work best.
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Resources
- The ultimate guide to font pairing from Canva
- My favorite place to purchase professionally designed fonts: Creative Market