Module 0: Pre-Work
Discover Your Personal Brand
You can think of your personal brand as a compass that guides the many decisions you make, day to day, as you move forward. It determines how you “show up” in your business – and to an extent, acting in a way that is consistent with your personal brand gives your brand integrity.
Let’s dive in to a fun exercise and brainstorm ways you can bring your personal brand to your business.
Discover Your Personal Brand (4:56)
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How Personal Brand Affects Your Business (7:51)
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Download the worksheet above, complete the Personal Brand assignment, then watch the next video below.
Audit Your Personal Brand (4:37)
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Examples
Here are some quick examples from previous Blog Smarter grads of people they most admire, traits they wanted to reflect in their brand, plus practical ways to do that.
- Tim Ferriss (entrepreneur), always experimenting – “Our audience struggles with ingredient substitutions and food allergies, and they would appreciate us doing the experimenting for them.”
- Oprah Winfrey, generosity – “My goal is to give away half of everything I earn. I keep that secret. Maybe I shouldn’t.”
- Ray Eames (artist and designer), curiosity – “Write about projects and activities that are naturally weird and wonderful and projects that bring out the curious scientist in all of us.”
- Martin Luther King, Jr, commitment to the higher good – “Speak out for what I stand for. Bring more actionable steps to reclaim early childhood from what threatens it.”
- Katy Bowman (women’s fitness expert), confidence – “Quit beating around the bush. Say what I mean to say, and say it with confidence. No more saying: ‘In my opinion’ or ‘you might want to’ or anything passive. Be straight, be forward, be strong.”
- My mom, positivity – “Offer words of encouragement and an upbeat persona, writing with a ‘you can do this’ attitude as well as celebrating failure and lessons learned.”