{"id":2549,"date":"2018-10-30T22:36:00","date_gmt":"2018-10-30T22:36:00","guid":{"rendered":"http:\/\/bizmavens.com\/academy\/blog-smarter-dashboard\/the-powerful-brand-copy\/"},"modified":"2022-01-30T14:23:18","modified_gmt":"2022-01-30T20:23:18","slug":"your-personal-brand","status":"publish","type":"page","link":"https:\/\/bizmavens.com\/academy\/blog-smarter-dashboard\/your-personal-brand\/","title":{"rendered":"Discover Your Personal Brand"},"content":{"rendered":"

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My Account<\/a>\u00a0 \u00a0 \u00a0 Support<\/a><\/p>\n

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\u00a0<\/p>\n

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BLOG SMARTER DASHBOARD<\/a> :: COMMUNITY<\/a><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.22″ global_colors_info=”{}”][et_pb_row column_structure=”1_4,3_4″ _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_button button_url=”https:\/\/bizmavens.com\/academy\/blog-smarter-dashboard\/” button_text=”Back to Dashboard” _builder_version=”3.18.8″ global_colors_info=”{}” button_text_size__hover_enabled=”off” button_text_size__hover=”null” button_one_text_size__hover_enabled=”off” button_one_text_size__hover=”null” button_two_text_size__hover_enabled=”off” button_two_text_size__hover=”null” button_text_color__hover_enabled=”off” button_text_color__hover=”null” button_one_text_color__hover_enabled=”off” button_one_text_color__hover=”null” button_two_text_color__hover_enabled=”off” button_two_text_color__hover=”null” button_border_width__hover_enabled=”off” button_border_width__hover=”null” button_one_border_width__hover_enabled=”off” button_one_border_width__hover=”null” button_two_border_width__hover_enabled=”off” button_two_border_width__hover=”null” button_border_color__hover_enabled=”off” button_border_color__hover=”null” button_one_border_color__hover_enabled=”off” button_one_border_color__hover=”null” button_two_border_color__hover_enabled=”off” button_two_border_color__hover=”null” button_border_radius__hover_enabled=”off” button_border_radius__hover=”null” button_one_border_radius__hover_enabled=”off” button_one_border_radius__hover=”null” button_two_border_radius__hover_enabled=”off” button_two_border_radius__hover=”null” button_letter_spacing__hover_enabled=”off” button_letter_spacing__hover=”null” button_one_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover=”null” button_two_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover=”null” button_bg_color__hover_enabled=”off” button_bg_color__hover=”null” button_one_bg_color__hover_enabled=”off” button_one_bg_color__hover=”null” button_two_bg_color__hover_enabled=”off” button_two_bg_color__hover=”null”][\/et_pb_button][et_pb_text _builder_version=”4.0.10″ header_font=”||||||||” header_2_font=”||||||||” custom_margin=”||0px|” global_colors_info=”{}”]<\/p>\n

Module 0: Pre-Work<\/em><\/h3>\n

[\/et_pb_text][et_pb_sidebar area=”et_pb_widget_area_3″ disabled_on=”off|off|off” admin_label=”Program Sidebar” module_class=”sidebar-menu” _builder_version=”4.11.4″ header_font=”|on|||” header_font_size=”20″ remove_border=”on” global_module=”1245″ saved_tabs=”all” global_colors_info=”{}”][\/et_pb_sidebar][\/et_pb_column][et_pb_column type=”3_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_post_title meta=”off” featured_image=”off” admin_label=”Lesson Title” _builder_version=”3.3.1″ title_font_size=”42px” use_border_color=”off” border_color=”#ffffff” border_style=”solid” parallax_effect=”off” global_colors_info=”{}”][\/et_pb_post_title][et_pb_text admin_label=”Intro Text” _builder_version=”3.27.4″ global_colors_info=”{}”]While we won’t tackle\u00a0hard-core<\/em> brand work in this lesson (don’t worry\u2014we’ll get to that), we will explore your personal brand. Because even though the readership on your site may change over time, you<\/em> are a constant presence in your business.<\/p>\n

You can think of your personal brand as a compass<\/strong> that guides the many decisions you make, day to day, as you move forward. It determines how you “show up” in your business – and to an extent, acting in a way that is consistent with your personal brand gives your brand\u00a0integrity<\/em>.<\/p>\n

Let’s dive in to a fun exercise and brainstorm ways you can bring your\u00a0personal<\/em> brand to your business.[\/et_pb_text][et_pb_text _builder_version=”4.11.4″ text_font_size=”15px” text_line_height=”1.5em” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Discover Your Personal Brand (4:56)<\/h3>\n

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[progressally_vimeo_video id=’1′ vimeo_id=’360143736′ ]<\/p>\n

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How Personal Brand Affects Your Business (7:51)<\/h3>\n

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[progressally_vimeo_video id=’2′ vimeo_id=’360146655′ ]<\/p>\n

[\/et_pb_text][et_pb_button button_url=”https:\/\/bizmavens.com\/academy\/accessally_protected\/2561-2\/” url_new_window=”on” button_text=”DOWNLOAD: Your Personal Brand Worksheet” button_alignment=”center” module_class=”et-download-button” _builder_version=”4.11.4″ global_colors_info=”{}” button_text_size__hover_enabled=”off” button_text_size__hover=”null” button_one_text_size__hover_enabled=”off” button_one_text_size__hover=”null” button_two_text_size__hover_enabled=”off” button_two_text_size__hover=”null” button_text_color__hover_enabled=”off” button_text_color__hover=”null” button_one_text_color__hover_enabled=”off” button_one_text_color__hover=”null” button_two_text_color__hover_enabled=”off” button_two_text_color__hover=”null” button_border_width__hover_enabled=”off” button_border_width__hover=”null” button_one_border_width__hover_enabled=”off” button_one_border_width__hover=”null” button_two_border_width__hover_enabled=”off” button_two_border_width__hover=”null” button_border_color__hover_enabled=”off” button_border_color__hover=”null” button_one_border_color__hover_enabled=”off” button_one_border_color__hover=”null” button_two_border_color__hover_enabled=”off” button_two_border_color__hover=”null” button_border_radius__hover_enabled=”off” button_border_radius__hover=”null” button_one_border_radius__hover_enabled=”off” button_one_border_radius__hover=”null” button_two_border_radius__hover_enabled=”off” button_two_border_radius__hover=”null” button_letter_spacing__hover_enabled=”off” button_letter_spacing__hover=”null” button_one_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover=”null” button_two_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover=”null” button_bg_color__hover_enabled=”off” button_bg_color__hover=”null” button_one_bg_color__hover_enabled=”off” button_one_bg_color__hover=”null” button_two_bg_color__hover_enabled=”off” button_two_bg_color__hover=”null”][\/et_pb_button][et_pb_text _builder_version=”3.27.4″ global_colors_info=”{}”]<\/p>\n

Download the worksheet above, complete the Personal Brand assignment<\/strong>, then watch the next video below.<\/p>\n

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Audit Your Personal Brand (4:37)<\/h3>\n

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[progressally_vimeo_video id=’3′ vimeo_id=’360148369′ ]<\/p>\n

[\/et_pb_text][et_pb_button button_url=”https:\/\/bizmavens.com\/academy\/accessally_protected\/transcript-discover-your-personal-brand\/” url_new_window=”on” button_text=”Get the Transcript” button_alignment=”center” admin_label=”Button” _builder_version=”3.18.8″ global_colors_info=”{}”][\/et_pb_button][et_pb_text _builder_version=”3.27.4″ text_font_size=”15px” text_line_height=”1.5em” global_colors_info=”{}”]<\/p>\n

Examples<\/h3>\n

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Here are some quick examples from previous Blog Smarter grads of people they most admire, traits they wanted to reflect in their brand, plus practical ways to do that.<\/p>\n

    \n
  • Tim Ferriss (entrepreneur), always experimenting – “Our audience struggles with ingredient substitutions and food allergies, and they would appreciate us doing the experimenting for them.”<\/li>\n
  • Oprah Winfrey, generosity – “My goal is to give away half of everything I earn. I keep that secret. Maybe I shouldn’t.”<\/li>\n
  • Ray Eames (artist and designer), curiosity – “Write about projects and activities that are naturally weird and wonderful and projects that bring out the curious scientist in all of us.”<\/li>\n
  • Martin Luther King, Jr, commitment to the higher good – “Speak out for what I stand for. Bring more actionable steps to reclaim early childhood from what threatens it.”<\/li>\n
  • Katy Bowman (women’s fitness expert), confidence – “Quit beating around the bush. Say what I mean to say, and say it with confidence. No more saying: ‘In my opinion’ or ‘you might want to’ or anything passive. Be straight, be forward, be strong.”<\/li>\n
  • My mom, positivity – “Offer words of encouragement and an upbeat persona, writing with a ‘you can do this’ attitude as well as celebrating failure and lessons learned.”<\/li>\n<\/ul>\n

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    Steps to success…<\/h3>\n

    [\/et_pb_text][et_pb_text admin_label=”Progressally Objectives” _builder_version=”3.27.4″ global_colors_info=”{}”][progressally_objectives]
    \n[\/et_pb_text][et_pb_button button_url=”https:\/\/bizmavens.com\/community\/forum\/93-blog-smarter-2022\/” url_new_window=”on” button_text=”Go to the VCC” button_alignment=”center” admin_label=”Button” _builder_version=”4.11.4″ global_module=”5648″ global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

    My Account\u00a0 \u00a0 \u00a0 Support\u00a0BLOG SMARTER DASHBOARD :: COMMUNITYModule 0: Pre-WorkWhile we won’t tackle\u00a0hard-core brand work in this lesson (don’t worry\u2014we’ll get to that), we will explore your personal brand. Because even though the readership on your site may change over time, you are a constant presence in your business. You can think of your […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":2131,"menu_order":3,"comment_status":"open","ping_status":"closed","template":"page-template-blank.php","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"footnotes":""},"class_list":["post-2549","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/bizmavens.com\/academy\/wp-json\/wp\/v2\/pages\/2549","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bizmavens.com\/academy\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/bizmavens.com\/academy\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/bizmavens.com\/academy\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bizmavens.com\/academy\/wp-json\/wp\/v2\/comments?post=2549"}],"version-history":[{"count":0,"href":"https:\/\/bizmavens.com\/academy\/wp-json\/wp\/v2\/pages\/2549\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/bizmavens.com\/academy\/wp-json\/wp\/v2\/pages\/2131"}],"wp:attachment":[{"href":"https:\/\/bizmavens.com\/academy\/wp-json\/wp\/v2\/media?parent=2549"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}