{"id":2167,"date":"2018-07-12T00:22:39","date_gmt":"2018-07-12T04:22:39","guid":{"rendered":"http:\/\/bizmavens.com\/academy\/?page_id=2167"},"modified":"2022-03-21T06:14:22","modified_gmt":"2022-03-21T11:14:22","slug":"gateway-messaging","status":"publish","type":"page","link":"https:\/\/bizmavens.com\/academy\/blog-smarter-dashboard\/gateway-messaging\/","title":{"rendered":"Hone Your Messaging"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;3.3.1&#8243; custom_padding=&#8221;0|0px|19px|0px|false|false&#8221; global_module=&#8221;2607&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_4,3_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;0|0px|0|0px|false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][\/et_pb_column][et_pb_column type=&#8221;3_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.0.10&#8243; text_font=&#8221;|600|||||||&#8221; text_text_color=&#8221;#333333&#8243; text_font_size=&#8221;14px&#8221; link_font=&#8221;||||||||&#8221; link_text_color=&#8221;#777777&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: right;\"><a href=\"https:\/\/bizmavens.com\/academy\/my-account-profile\/\">My Account<\/a>\u00a0 \u00a0 \u00a0 <a href=\"https:\/\/bizmavens.com\/academy\/support\/\">Support<\/a><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_4,3_4&#8243; _builder_version=&#8221;4.0.10&#8243; custom_padding=&#8221;0|0px|0|0px|false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/bizmavens.com\/academy\/wp-content\/uploads\/2018\/04\/biz-mavens-academy-logo.png&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.0.10&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>\u00a0<\/p>\n<p>[\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;3_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.11.4&#8243; text_font=&#8221;|600|||||||&#8221; text_font_size=&#8221;17px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: right;\"><a href=\"https:\/\/bizmavens.com\/academy\/blog-smarter-dashboard\/\">BLOG SMARTER DASHBOARD<\/a> :: <a href=\"https:\/\/bizmavens.com\/community\/\">COMMUNITY<\/a><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;3.22&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_4,3_4&#8243; _builder_version=&#8221;3.25&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_button button_url=&#8221;https:\/\/bizmavens.com\/academy\/blog-smarter-dashboard\/&#8221; button_text=&#8221;Back to Dashboard&#8221; _builder_version=&#8221;3.16&#8243; global_colors_info=&#8221;{}&#8221; button_text_size__hover_enabled=&#8221;off&#8221; button_one_text_size__hover_enabled=&#8221;off&#8221; button_two_text_size__hover_enabled=&#8221;off&#8221; button_text_color__hover_enabled=&#8221;off&#8221; button_one_text_color__hover_enabled=&#8221;off&#8221; button_two_text_color__hover_enabled=&#8221;off&#8221; button_border_width__hover_enabled=&#8221;off&#8221; button_one_border_width__hover_enabled=&#8221;off&#8221; button_two_border_width__hover_enabled=&#8221;off&#8221; button_border_color__hover_enabled=&#8221;off&#8221; button_one_border_color__hover_enabled=&#8221;off&#8221; button_two_border_color__hover_enabled=&#8221;off&#8221; button_border_radius__hover_enabled=&#8221;off&#8221; button_one_border_radius__hover_enabled=&#8221;off&#8221; button_two_border_radius__hover_enabled=&#8221;off&#8221; button_letter_spacing__hover_enabled=&#8221;off&#8221; button_one_letter_spacing__hover_enabled=&#8221;off&#8221; button_two_letter_spacing__hover_enabled=&#8221;off&#8221; button_bg_color__hover_enabled=&#8221;off&#8221; button_one_bg_color__hover_enabled=&#8221;off&#8221; button_two_bg_color__hover_enabled=&#8221;off&#8221;]<\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_button][et_pb_text _builder_version=&#8221;3.27.4&#8243; custom_margin=&#8221;||0px|&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><em>Module 4: Convert &amp; Conquer<\/em><\/h3>\n<p>[\/et_pb_text][et_pb_sidebar area=&#8221;et_pb_widget_area_7&#8243; disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;Program Sidebar&#8221; module_class=&#8221;sidebar-menu&#8221; _builder_version=&#8221;4.11.4&#8243; header_font=&#8221;|on|||&#8221; header_font_size=&#8221;20&#8243; remove_border=&#8221;on&#8221; global_module=&#8221;1245&#8243; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_sidebar][\/et_pb_column][et_pb_column type=&#8221;3_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_post_title meta=&#8221;off&#8221; featured_image=&#8221;off&#8221; admin_label=&#8221;Lesson Title&#8221; _builder_version=&#8221;3.3.1&#8243; title_font_size=&#8221;42px&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; parallax_effect=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_post_title][et_pb_text admin_label=&#8221;Intro Text&#8221; _builder_version=&#8221;3.27.4&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>This week, we&#8217;re putting a powerful subscribe strategy into place for your business. Today, we&#8217;ll focus our energy on the first invitation to subscribe that your readers see on your site. You\u2019ll learn the psychology of how humans make decisions, and you\u2019ll leverage that to compel your target market reader to subscribe.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;3.27.4&#8243; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.5em&#8221; custom_margin=&#8221;||0px|&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Hone Your Messaging&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:513,&quot;3&quot;:{&quot;1&quot;:0},&quot;12&quot;:0}\">Hone Your Messaging<\/span> (<span data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:0.24027777777777778}\" data-sheets-userformat=\"{&quot;2&quot;:513,&quot;3&quot;:[null,6,&quot;[h]:mm:ss&quot;,1],&quot;12&quot;:0}\">5:46<\/span>)<\/h3>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Progressally Video Embed&#8221; _builder_version=&#8221;4.11.4&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; use_border_color=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>[progressally_media media_id=&#8217;1&#8242; ]<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.0.10&#8243; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.5em&#8221; custom_margin=&#8221;||0px|&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Avoid the Red Flags&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:513,&quot;3&quot;:{&quot;1&quot;:0},&quot;12&quot;:0}\">Avoid the Red Flags<\/span> (<span data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:0.9215277777777777}\" data-sheets-userformat=\"{&quot;2&quot;:513,&quot;3&quot;:[null,6,&quot;[h]:mm:ss&quot;,1],&quot;12&quot;:0}\">7:34<\/span>)<\/h3>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Progressally Video Embed&#8221; _builder_version=&#8221;4.11.4&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; use_border_color=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>[progressally_media media_id=&#8217;2&#8242; ]<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.0.10&#8243; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.5em&#8221; custom_margin=&#8221;||0px|&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Harness Social Proof (4:20)<\/h3>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Progressally Video Embed&#8221; _builder_version=&#8221;4.11.4&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; hover_enabled=&#8221;0&#8243; use_border_color=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>[progressally_media media_id=&#8217;3&#8242; ]<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.0.10&#8243; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.5em&#8221; custom_margin=&#8221;||0px|&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Ask for Only What You Need (2:55)<\/h3>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Progressally Video Embed&#8221; _builder_version=&#8221;4.11.4&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; hover_enabled=&#8221;0&#8243; use_border_color=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>[progressally_media media_id=&#8217;4&#8242; ]<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.0.10&#8243; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.5em&#8221; custom_margin=&#8221;||0px|&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Prepare Your Reader (2:34)<\/h3>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Progressally Video Embed&#8221; _builder_version=&#8221;4.11.4&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; hover_enabled=&#8221;0&#8243; use_border_color=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>[progressally_media media_id=&#8217;5&#8242; ]<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.0.10&#8243; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.5em&#8221; custom_margin=&#8221;||0px|&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Promise Privacy (2:59)<\/h3>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Progressally Video Embed&#8221; _builder_version=&#8221;4.11.4&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; hover_enabled=&#8221;0&#8243; use_border_color=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>[progressally_media media_id=&#8217;6&#8242; ]<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.0.10&#8243; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.5em&#8221; custom_margin=&#8221;||0px|&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Reinforce the Value (2:56)<\/h3>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Progressally Video Embed&#8221; _builder_version=&#8221;4.11.4&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; hover_enabled=&#8221;0&#8243; use_border_color=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>[progressally_media media_id=&#8217;7&#8242; ]<\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/bizmavens.com\/academy\/accessally_protected\/subscribe-gateway-messaging\/&#8221; url_new_window=&#8221;on&#8221; button_text=&#8221;DOWNLOAD: Your Gateway Messaging&#8221; button_alignment=&#8221;center&#8221; module_class=&#8221;et-download-button&#8221; _builder_version=&#8221;4.0.10&#8243; global_colors_info=&#8221;{}&#8221; button_text_size__hover_enabled=&#8221;off&#8221; button_one_text_size__hover_enabled=&#8221;off&#8221; button_two_text_size__hover_enabled=&#8221;off&#8221; button_text_color__hover_enabled=&#8221;off&#8221; button_one_text_color__hover_enabled=&#8221;off&#8221; button_two_text_color__hover_enabled=&#8221;off&#8221; button_border_width__hover_enabled=&#8221;off&#8221; button_one_border_width__hover_enabled=&#8221;off&#8221; button_two_border_width__hover_enabled=&#8221;off&#8221; button_border_color__hover_enabled=&#8221;off&#8221; button_one_border_color__hover_enabled=&#8221;off&#8221; button_two_border_color__hover_enabled=&#8221;off&#8221; button_border_radius__hover_enabled=&#8221;off&#8221; button_one_border_radius__hover_enabled=&#8221;off&#8221; button_two_border_radius__hover_enabled=&#8221;off&#8221; button_letter_spacing__hover_enabled=&#8221;off&#8221; button_one_letter_spacing__hover_enabled=&#8221;off&#8221; button_two_letter_spacing__hover_enabled=&#8221;off&#8221; button_bg_color__hover_enabled=&#8221;off&#8221; button_one_bg_color__hover_enabled=&#8221;off&#8221; button_two_bg_color__hover_enabled=&#8221;off&#8221;]<\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_button][et_pb_button button_url=&#8221;https:\/\/bizmavens.com\/academy\/accessally_protected\/transcript-hone-your-messaging\/&#8221; url_new_window=&#8221;on&#8221; button_text=&#8221;Get the Transcript&#8221; button_alignment=&#8221;center&#8221; admin_label=&#8221;Button&#8221; _builder_version=&#8221;3.18.8&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][et_pb_text _builder_version=&#8221;3.27.4&#8243; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.5em&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Steps to success&#8230;<\/h3>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Progressally Objectives&#8221; _builder_version=&#8221;3.27.4&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p> [progressally_objectives] <\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/bizmavens.com\/community\/forum\/93-blog-smarter-2022\/&#8221; url_new_window=&#8221;on&#8221; button_text=&#8221;Go to the VCC&#8221; button_alignment=&#8221;center&#8221; admin_label=&#8221;Button&#8221; _builder_version=&#8221;4.11.4&#8243; global_module=&#8221;5648&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>My Account\u00a0 \u00a0 \u00a0 Support\u00a0BLOG SMARTER DASHBOARD :: COMMUNITY&nbsp; Module 4: Convert &amp; Conquer &nbsp; This week, we&#8217;re putting a powerful subscribe strategy into place for your business. Today, we&#8217;ll focus our energy on the first invitation to subscribe that your readers see on your site. You\u2019ll learn the psychology of how humans make decisions, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":2131,"menu_order":35,"comment_status":"closed","ping_status":"closed","template":"page-template-blank.php","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"footnotes":""},"class_list":["post-2167","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/bizmavens.com\/academy\/wp-json\/wp\/v2\/pages\/2167","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bizmavens.com\/academy\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/bizmavens.com\/academy\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/bizmavens.com\/academy\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bizmavens.com\/academy\/wp-json\/wp\/v2\/comments?post=2167"}],"version-history":[{"count":0,"href":"https:\/\/bizmavens.com\/academy\/wp-json\/wp\/v2\/pages\/2167\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/bizmavens.com\/academy\/wp-json\/wp\/v2\/pages\/2131"}],"wp:attachment":[{"href":"https:\/\/bizmavens.com\/academy\/wp-json\/wp\/v2\/media?parent=2167"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}