[et_pb_section fb_built=”1″ _builder_version=”3.3.1″ custom_padding=”0|0px|19px|0px|false|false” global_module=”2607″ global_colors_info=”{}”][et_pb_row column_structure=”1_4,3_4″ _builder_version=”4.16″ custom_padding=”0|0px|0|0px|false|false” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][\/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ text_font=”|600|||||||” text_text_color=”#333333″ text_font_size=”14px” link_font=”||||||||” link_text_color=”#777777″ global_colors_info=”{}”]<\/p>\n
My Account<\/a>\u00a0 \u00a0 \u00a0 Support<\/a><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ _builder_version=”4.16″ custom_padding=”0|0px|0|0px|false|false” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/bizmavens.com\/academy\/wp-content\/uploads\/2018\/04\/biz-mavens-academy-logo.png” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.16″ global_colors_info=”{}”]<\/p>\n \u00a0<\/p>\n [\/et_pb_image][\/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ text_font=”|600|||||||” text_font_size=”17px” global_colors_info=”{}”]<\/p>\n BLOG SMARTER DASHBOARD<\/a> :: COMMUNITY<\/a><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row column_structure=”1_4,3_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_button button_url=”https:\/\/bizmavens.com\/academy\/blog-smarter-dashboard\/” button_text=”Back to Dashboard” _builder_version=”4.16″ global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”] [\/et_pb_text][et_pb_sidebar area=”et_pb_widget_area_7″ disabled_on=”off|off|off” admin_label=”Program Sidebar” module_class=”sidebar-menu” _builder_version=”4.11.4″ header_font=”|on|||” header_font_size=”20″ remove_border=”on” global_module=”1245″ saved_tabs=”all” global_colors_info=”{}”][\/et_pb_sidebar][\/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_post_title meta=”off” featured_image=”off” admin_label=”Lesson Title” _builder_version=”4.16″ title_font_size=”42px” use_border_color=”off” border_color=”#ffffff” border_style=”solid” parallax_effect=”off” global_colors_info=”{}”] Now it’s time for us to dive into your strategy for converting readers into subscribers. This part of your brand strategy is most<\/strong> important of all for the growth of your business.<\/p>\n You may have heard of a “lead magnet” before \u2013 or at the very least, you\u2019ve heard you need to\u00a0give something<\/em> away\u00a0to get your readers to subscribe. In today\u2019s lesson, we’ll we’ll bust some big myths about lead magnets, then you\u2019ll learn\u00a0what makes a powerful <\/strong>lead magnet, plus you\u2019ll assess how effective\u00a0your<\/em>\u00a0offer is. Or if you don\u2019t have one yet, you\u2019ll get the exact steps you need to follow in order to create your first<\/em> lead magnet.<\/p>\n Note:<\/strong> Because the program leaders can’t subscribe to all email lists for all students (can you imagine their poor inboxes?<\/em>), please post any email copy or files related to your question directly in your learning log. For example, if you have a question that pertains to your existing lead magnet, please attach the actual file to your learning log so program leaders won’t have to subscribe in order to see it.<\/p><\/blockquote>\n [\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font_size=”15px” text_line_height=”1.5em” custom_margin=”||0px|” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text admin_label=”Progressally Video Embed” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” use_border_color=”off” global_colors_info=”{}”]<\/p>\n [progressally_vimeo_video id=’1′ vimeo_id=’370753123′ ]<\/p>\n [\/et_pb_text][et_pb_button button_url=”https:\/\/bizmavens.com\/academy\/accessally_protected\/rate-lead-magnet-worksheet\/” url_new_window=”on” button_text=”DOWNLOAD: Rate Your Lead Magnet” button_alignment=”center” module_class=”et-download-button” _builder_version=”4.16″ global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”] [\/et_pb_text][et_pb_text admin_label=”Progressally Video Embed” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” use_border_color=”off” global_colors_info=”{}”]<\/p>\n [progressally_vimeo_video id=’2′ vimeo_id=’370753226′ ]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font_size=”15px” text_line_height=”1.5em” custom_margin=”||0px|” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text admin_label=”Progressally Video Embed” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” use_border_color=”off” global_colors_info=”{}”]<\/p>\n [progressally_vimeo_video id=’3′ vimeo_id=’370753306′ ]<\/p>\n [\/et_pb_text][et_pb_button button_url=”https:\/\/bizmavens.com\/academy\/accessally_protected\/create-lead-magnet-worksheet\/” url_new_window=”on” button_text=”DOWNLOAD: Create Your Lead Magnet” button_alignment=”center” module_class=”et-download-button” _builder_version=”4.16″ global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”] [\/et_pb_text][et_pb_text admin_label=”Intro Text” _builder_version=”4.20.4″ global_colors_info=”{}”]<\/p>\n Beware: When looking at lead magnets from Blog Smarter grads, keep in mind that you don’t know how fully a blogger might have implemented what they learned in this program \u2013 so always go back to the guidelines in this lesson to be sure you don’t get stuck at the tail end of a game of “telephone” where something important gets lost in translation.<\/p>\n Plus a few more examples from outside the Blog Smarter family:<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font_size=”15px” text_line_height=”1.5em” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text admin_label=”Intro Text” _builder_version=”4.20.4″ hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font_size=”15px” text_line_height=”1.5em” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n [\/et_pb_text][et_pb_text admin_label=”Intro Text” _builder_version=”4.16″ global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font_size=”15px” text_line_height=”1.5em” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text admin_label=”Progressally Objectives” _builder_version=”4.16″ global_colors_info=”{}”][progressally_objectives] My Account\u00a0 \u00a0 \u00a0 Support\u00a0BLOG SMARTER DASHBOARD :: COMMUNITY Module 4: Convert & Conquer Now it’s time for us to dive into your strategy for converting readers into subscribers. This part of your brand strategy is most important of all for the growth of your business. You may have heard of a “lead magnet” […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":2131,"menu_order":31,"comment_status":"closed","ping_status":"closed","template":"page-template-blank.php","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"footnotes":""},"class_list":["post-2163","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/bizmavens.com\/academy\/wp-json\/wp\/v2\/pages\/2163","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bizmavens.com\/academy\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/bizmavens.com\/academy\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/bizmavens.com\/academy\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bizmavens.com\/academy\/wp-json\/wp\/v2\/comments?post=2163"}],"version-history":[{"count":0,"href":"https:\/\/bizmavens.com\/academy\/wp-json\/wp\/v2\/pages\/2163\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/bizmavens.com\/academy\/wp-json\/wp\/v2\/pages\/2131"}],"wp:attachment":[{"href":"https:\/\/bizmavens.com\/academy\/wp-json\/wp\/v2\/media?parent=2163"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n[\/et_pb_button][et_pb_text _builder_version=”4.16″ custom_margin=”||0px|” global_colors_info=”{}”]<\/p>\nModule 4: Convert & Conquer<\/em><\/h3>\n
\n[\/et_pb_post_title][et_pb_text admin_label=”Intro Text” _builder_version=”4.16″ global_colors_info=”{}”]<\/p>\nCreate a Tiny Taste<\/span> (11:40)<\/h3>\n
\n[\/et_pb_button][et_pb_text _builder_version=”4.16″ text_font_size=”15px” text_line_height=”1.5em” custom_margin=”||0px|” global_colors_info=”{}”]<\/p>\n4 Keys to a Powerful Lead Magnet<\/span> (9:18<\/span>)<\/h3>\n
5 Steps to Create Your Lead Magnet<\/span> (27:10<\/span>)<\/h3>\n
\n[\/et_pb_button][et_pb_button button_url=”https:\/\/bizmavens.com\/academy\/accessally_protected\/transcript-create-tiny-taste\/” url_new_window=”on” button_text=”Get the Transcript” button_alignment=”center” admin_label=”Button” _builder_version=”4.16″ global_colors_info=”{}”][\/et_pb_button][et_pb_text _builder_version=”4.16″ text_font_size=”15px” text_line_height=”1.5em” global_colors_info=”{}”]<\/p>\nExamples: Lead Magnets<\/h3>\n
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Resources:\u00a0Cover Design<\/h3>\n
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Resources: Lead Magnet Titles<\/h3>\n
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Steps to success…<\/h3>\n
\n[\/et_pb_text][et_pb_button button_url=”https:\/\/bizmavens.com\/community\/forum\/113-blog-smarter-2023\/” url_new_window=”on” button_text=”Go to the VCC” button_alignment=”center” admin_label=”Button” _builder_version=”4.20.4″ global_module=”5648″ global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"