{"id":2159,"date":"2018-07-12T00:21:21","date_gmt":"2018-07-12T04:21:21","guid":{"rendered":"http:\/\/bizmavens.com\/academy\/?page_id=2159"},"modified":"2023-05-21T09:04:46","modified_gmt":"2023-05-21T14:04:46","slug":"your-visual-brand-off-site","status":"publish","type":"page","link":"https:\/\/bizmavens.com\/academy\/blog-smarter-dashboard\/your-visual-brand-off-site\/","title":{"rendered":"Your Visual Brand: Off-Site"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;3.3.1&#8243; custom_padding=&#8221;0|0px|19px|0px|false|false&#8221; global_module=&#8221;2607&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_4,3_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;0|0px|0|0px|false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][\/et_pb_column][et_pb_column type=&#8221;3_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; text_font=&#8221;|600|||||||&#8221; text_text_color=&#8221;#333333&#8243; text_font_size=&#8221;14px&#8221; link_font=&#8221;||||||||&#8221; link_text_color=&#8221;#777777&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: right;\"><a href=\"https:\/\/bizmavens.com\/academy\/my-account-profile\/\">My Account<\/a>\u00a0 \u00a0 \u00a0 <a href=\"https:\/\/bizmavens.com\/academy\/support\/\">Support<\/a><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_4,3_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;0|0px|0|0px|false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/bizmavens.com\/academy\/wp-content\/uploads\/2018\/04\/biz-mavens-academy-logo.png&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>\u00a0<\/p>\n<p>[\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;3_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; text_font=&#8221;|600|||||||&#8221; text_font_size=&#8221;17px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: right;\"><a href=\"https:\/\/bizmavens.com\/academy\/blog-smarter-dashboard\/\">BLOG SMARTER DASHBOARD<\/a> :: <a href=\"https:\/\/bizmavens.com\/community\/\">COMMUNITY<\/a><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_4,3_4&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_button button_url=&#8221;https:\/\/bizmavens.com\/academy\/blog-smarter-dashboard\/&#8221; button_text=&#8221;Back to Dashboard&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221; button_text_size__hover_enabled=&#8221;off&#8221; button_one_text_size__hover_enabled=&#8221;off&#8221; button_two_text_size__hover_enabled=&#8221;off&#8221; button_text_color__hover_enabled=&#8221;off&#8221; button_one_text_color__hover_enabled=&#8221;off&#8221; button_two_text_color__hover_enabled=&#8221;off&#8221; button_border_width__hover_enabled=&#8221;off&#8221; button_one_border_width__hover_enabled=&#8221;off&#8221; button_two_border_width__hover_enabled=&#8221;off&#8221; button_border_color__hover_enabled=&#8221;off&#8221; button_one_border_color__hover_enabled=&#8221;off&#8221; button_two_border_color__hover_enabled=&#8221;off&#8221; button_border_radius__hover_enabled=&#8221;off&#8221; button_one_border_radius__hover_enabled=&#8221;off&#8221; button_two_border_radius__hover_enabled=&#8221;off&#8221; button_letter_spacing__hover_enabled=&#8221;off&#8221; button_one_letter_spacing__hover_enabled=&#8221;off&#8221; button_two_letter_spacing__hover_enabled=&#8221;off&#8221; button_bg_color__hover_enabled=&#8221;off&#8221; button_one_bg_color__hover_enabled=&#8221;off&#8221; button_two_bg_color__hover_enabled=&#8221;off&#8221;][\/et_pb_button][et_pb_text _builder_version=&#8221;4.16&#8243; custom_margin=&#8221;||0px|&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><em>Module 3: Communicate Your Brand<\/em><\/h3>\n<p>[\/et_pb_text][et_pb_sidebar area=&#8221;et_pb_widget_area_6&#8243; disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;Program Sidebar&#8221; module_class=&#8221;sidebar-menu&#8221; _builder_version=&#8221;4.11.4&#8243; header_font=&#8221;|on|||&#8221; header_font_size=&#8221;20&#8243; remove_border=&#8221;on&#8221; global_module=&#8221;1245&#8243; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_sidebar][\/et_pb_column][et_pb_column type=&#8221;3_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_post_title meta=&#8221;off&#8221; featured_image=&#8221;off&#8221; admin_label=&#8221;Lesson Title&#8221; _builder_version=&#8221;4.16&#8243; title_font_size=&#8221;42px&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; parallax_effect=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_post_title][et_pb_text admin_label=&#8221;Intro Text&#8221; _builder_version=&#8221;4.20.4&#8243; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>In today\u2019s lesson, you\u2019ll learn about the importance of communicating your strong brand before visitors even arrive on your site. You\u2019ll apply a few rules of thumb and develop a style guide for your brand\u2019s visual elements so that when they click over to your website, they already feel they\u2019re in the <em>right place<\/em>.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.16&#8243; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.5em&#8221; custom_margin=&#8221;||0px|&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Your Visual Brand Off-Site (10:50)<\/h3>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Progressally Video Embed&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; use_border_color=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>[progressally_vimeo_video id=&#8217;1&#8242; vimeo_id=&#8217;367652106&#8242;\u00a0 ]<\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/bizmavens.com\/academy\/accessally_protected\/style-guide\/&#8221; button_text=&#8221;DOWNLOAD: Style Guide Template&#8221; button_alignment=&#8221;center&#8221; module_class=&#8221;et-download-button&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221; button_text_size__hover_enabled=&#8221;off&#8221; button_one_text_size__hover_enabled=&#8221;off&#8221; button_two_text_size__hover_enabled=&#8221;off&#8221; button_text_color__hover_enabled=&#8221;off&#8221; button_one_text_color__hover_enabled=&#8221;off&#8221; button_two_text_color__hover_enabled=&#8221;off&#8221; button_border_width__hover_enabled=&#8221;off&#8221; button_one_border_width__hover_enabled=&#8221;off&#8221; button_two_border_width__hover_enabled=&#8221;off&#8221; button_border_color__hover_enabled=&#8221;off&#8221; button_one_border_color__hover_enabled=&#8221;off&#8221; button_two_border_color__hover_enabled=&#8221;off&#8221; button_border_radius__hover_enabled=&#8221;off&#8221; button_one_border_radius__hover_enabled=&#8221;off&#8221; button_two_border_radius__hover_enabled=&#8221;off&#8221; button_letter_spacing__hover_enabled=&#8221;off&#8221; button_one_letter_spacing__hover_enabled=&#8221;off&#8221; button_two_letter_spacing__hover_enabled=&#8221;off&#8221; button_bg_color__hover_enabled=&#8221;off&#8221; button_one_bg_color__hover_enabled=&#8221;off&#8221; button_two_bg_color__hover_enabled=&#8221;off&#8221;][\/et_pb_button][et_pb_text _builder_version=&#8221;4.20.4&#8243; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.5em&#8221; custom_margin=&#8221;||0px|&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h3>Your Style Guide (4:27)<\/h3>\n<blockquote>\n<p><strong>Note:<\/strong> Because the current Pinterest algorithm responds well to fresh images, you may find it helpful to create 2 to 5 separate style guides for your Pinterest image templates. If you choose to go this direction, your Pinterest style guides don&#8217;t need to match your main site style guide exactly, but complementary colors and fonts tend to work best.<\/p>\n<\/blockquote>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Progressally Video Embed&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; use_border_color=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>[progressally_vimeo_video id=&#8217;2&#8242; vimeo_id=&#8217;367652474&#8242;\u00a0 ]<\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/bizmavens.com\/academy\/accessally_protected\/transcript-visual-brand-off-site\/&#8221; url_new_window=&#8221;on&#8221; button_text=&#8221;Get the Transcript&#8221; button_alignment=&#8221;center&#8221; admin_label=&#8221;Button&#8221; _builder_version=&#8221;4.16&#8243; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_button][et_pb_text _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Resources<\/h3>\n<ul>\n<li><span style=\"font-size: 20px;\"><a href=\"https:\/\/www.canva.com\/learn\/the-ultimate-guide-to-font-pairing\/\" target=\"_blank\" rel=\"noopener noreferrer\">The ultimate guide to font pairing<\/a> from Canva<\/span><\/li>\n<li><span style=\"font-size: 20px;\">My favorite place to purchase professionally designed fonts:<\/span>\u00a0<a style=\"font-size: 20px;\" href=\"https:\/\/creativemarket.com\/fonts\" target=\"_blank\" rel=\"noopener noreferrer\">Creative Market<\/a><\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.16&#8243; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.5em&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Steps to success&#8230;<\/h3>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Progressally Objectives&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][progressally_objectives]<br \/>\n[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/bizmavens.com\/community\/forum\/113-blog-smarter-2023\/&#8221; url_new_window=&#8221;on&#8221; button_text=&#8221;Go to the VCC&#8221; button_alignment=&#8221;center&#8221; admin_label=&#8221;Button&#8221; _builder_version=&#8221;4.20.4&#8243; global_module=&#8221;5648&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>My Account\u00a0 \u00a0 \u00a0 Support\u00a0BLOG SMARTER DASHBOARD :: COMMUNITYModule 3: Communicate Your BrandIn today\u2019s lesson, you\u2019ll learn about the importance of communicating your strong brand before visitors even arrive on your site. 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