{"id":2155,"date":"2018-07-12T00:19:25","date_gmt":"2018-07-12T04:19:25","guid":{"rendered":"http:\/\/bizmavens.com\/academy\/?page_id=2155"},"modified":"2023-05-21T08:55:03","modified_gmt":"2023-05-21T13:55:03","slug":"about-page","status":"publish","type":"page","link":"https:\/\/bizmavens.com\/academy\/blog-smarter-dashboard\/about-page\/","title":{"rendered":"Your Magnetic About Page"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;3.3.1&#8243; custom_padding=&#8221;0|0px|19px|0px|false|false&#8221; global_module=&#8221;2607&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_4,3_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;0|0px|0|0px|false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][\/et_pb_column][et_pb_column type=&#8221;3_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; text_font=&#8221;|600|||||||&#8221; text_text_color=&#8221;#333333&#8243; text_font_size=&#8221;14px&#8221; link_font=&#8221;||||||||&#8221; link_text_color=&#8221;#777777&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: right;\"><a href=\"https:\/\/bizmavens.com\/academy\/my-account-profile\/\">My Account<\/a>\u00a0 \u00a0 \u00a0 <a href=\"https:\/\/bizmavens.com\/academy\/support\/\">Support<\/a><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_4,3_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;0|0px|0|0px|false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/bizmavens.com\/academy\/wp-content\/uploads\/2018\/04\/biz-mavens-academy-logo.png&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>\u00a0<\/p>\n<p>[\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;3_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; text_font=&#8221;|600|||||||&#8221; text_font_size=&#8221;17px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: right;\"><a href=\"https:\/\/bizmavens.com\/academy\/blog-smarter-dashboard\/\">BLOG SMARTER DASHBOARD<\/a> :: <a href=\"https:\/\/bizmavens.com\/community\/\">COMMUNITY<\/a><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_4,3_4&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_button button_url=&#8221;https:\/\/bizmavens.com\/academy\/blog-smarter-dashboard\/&#8221; button_text=&#8221;Back to Dashboard&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221; button_text_size__hover_enabled=&#8221;off&#8221; button_one_text_size__hover_enabled=&#8221;off&#8221; button_two_text_size__hover_enabled=&#8221;off&#8221; button_text_color__hover_enabled=&#8221;off&#8221; button_one_text_color__hover_enabled=&#8221;off&#8221; button_two_text_color__hover_enabled=&#8221;off&#8221; button_border_width__hover_enabled=&#8221;off&#8221; button_one_border_width__hover_enabled=&#8221;off&#8221; button_two_border_width__hover_enabled=&#8221;off&#8221; button_border_color__hover_enabled=&#8221;off&#8221; button_one_border_color__hover_enabled=&#8221;off&#8221; button_two_border_color__hover_enabled=&#8221;off&#8221; button_border_radius__hover_enabled=&#8221;off&#8221; button_one_border_radius__hover_enabled=&#8221;off&#8221; button_two_border_radius__hover_enabled=&#8221;off&#8221; button_letter_spacing__hover_enabled=&#8221;off&#8221; button_one_letter_spacing__hover_enabled=&#8221;off&#8221; button_two_letter_spacing__hover_enabled=&#8221;off&#8221; button_bg_color__hover_enabled=&#8221;off&#8221; button_one_bg_color__hover_enabled=&#8221;off&#8221; button_two_bg_color__hover_enabled=&#8221;off&#8221;][\/et_pb_button][et_pb_text _builder_version=&#8221;4.16&#8243; custom_margin=&#8221;||0px|&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><em>Module 3: Communicate Your Brand<\/em><\/h3>\n<p>[\/et_pb_text][et_pb_sidebar area=&#8221;et_pb_widget_area_6&#8243; disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;Program Sidebar&#8221; module_class=&#8221;sidebar-menu&#8221; _builder_version=&#8221;4.11.4&#8243; header_font=&#8221;|on|||&#8221; header_font_size=&#8221;20&#8243; remove_border=&#8221;on&#8221; global_module=&#8221;1245&#8243; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_sidebar][\/et_pb_column][et_pb_column type=&#8221;3_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_post_title meta=&#8221;off&#8221; featured_image=&#8221;off&#8221; admin_label=&#8221;Lesson Title&#8221; _builder_version=&#8221;4.16&#8243; title_font_size=&#8221;42px&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; parallax_effect=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_post_title][et_pb_text admin_label=&#8221;Intro Text&#8221; _builder_version=&#8221;4.20.4&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-size: 20px;\">In this module, you&#8217;ll be applying all this hard work you\u2019ve done so far to create a powerful brand presence both on your website and on the Internet at large\u2014any place where people will come into contact with you.<\/span><\/p>\n<p>After today\u2019s lesson, you\u2019ll know what makes <em>any<\/em> leader magnetic\u2014and you\u2019ll use that knowledge, along with a 10-step formula, to create an About page that establishes your authority, earns credibility, and builds a relationship of trust with your reader.<\/p>\n<blockquote>\n<p><strong>Note:<\/strong> You have <strong>one week<\/strong> to complete the lessons inside this module. For a suggested pace for each week, visit the <a href=\"https:\/\/bizmavens.com\/community\/forum\/116-your-assignments\/\" target=\"_blank\" rel=\"noopener noreferrer\">Your Assignments<\/a> forum in the VCC.<\/p>\n<\/blockquote>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.16&#8243; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.5em&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Your Magnetic About Page (13:09)<\/h3>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Progressally Video Embed&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; use_border_color=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>[progressally_vimeo_video id=&#8217;1&#8242; vimeo_id=&#8217;367650198&#8242; ]<\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/bizmavens.com\/academy\/accessally_protected\/about-page-scoring-sheet\/&#8221; button_text=&#8221;DOWNLOAD: Your About Page Worksheet&#8221; button_alignment=&#8221;center&#8221; module_class=&#8221;et-download-button&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221; button_text_size__hover_enabled=&#8221;off&#8221; button_one_text_size__hover_enabled=&#8221;off&#8221; button_two_text_size__hover_enabled=&#8221;off&#8221; button_text_color__hover_enabled=&#8221;off&#8221; button_one_text_color__hover_enabled=&#8221;off&#8221; button_two_text_color__hover_enabled=&#8221;off&#8221; button_border_width__hover_enabled=&#8221;off&#8221; button_one_border_width__hover_enabled=&#8221;off&#8221; button_two_border_width__hover_enabled=&#8221;off&#8221; button_border_color__hover_enabled=&#8221;off&#8221; button_one_border_color__hover_enabled=&#8221;off&#8221; button_two_border_color__hover_enabled=&#8221;off&#8221; button_border_radius__hover_enabled=&#8221;off&#8221; button_one_border_radius__hover_enabled=&#8221;off&#8221; button_two_border_radius__hover_enabled=&#8221;off&#8221; button_letter_spacing__hover_enabled=&#8221;off&#8221; button_one_letter_spacing__hover_enabled=&#8221;off&#8221; button_two_letter_spacing__hover_enabled=&#8221;off&#8221; button_bg_color__hover_enabled=&#8221;off&#8221; button_one_bg_color__hover_enabled=&#8221;off&#8221; button_two_bg_color__hover_enabled=&#8221;off&#8221;]<\/p>\n<h3>Video #2. Create your About page that hooks (16:54)<\/h3>\n<p>[\/et_pb_button][et_pb_text _builder_version=&#8221;4.16&#8243; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.5em&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Case Studies: About Pages (8:06)<\/h3>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Progressally Video Embed&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; use_border_color=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>[progressally_vimeo_video id=&#8217;2&#8242; vimeo_id=&#8217;367650786&#8242; ]<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.16&#8243; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.5em&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Create Your About Page (11:46)<\/h3>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Progressally Video Embed&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; use_border_color=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>[progressally_vimeo_video id=&#8217;3&#8242; vimeo_id=&#8217;367650925&#8242;\u00a0 ]<\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/bizmavens.com\/academy\/accessally_protected\/transcript-about-page\/&#8221; url_new_window=&#8221;on&#8221; button_text=&#8221;Get the Transcript&#8221; button_alignment=&#8221;center&#8221; admin_label=&#8221;Button&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][et_pb_text _builder_version=&#8221;4.16&#8243; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.5em&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Examples: About Pages<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.20.4&#8243; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<blockquote>\n<p><strong>Warning:<\/strong> When looking at these examples, keep in mind that you can&#8217;t know how fully a blogger might have implemented what they learned in this program. Always go back to the guidelines in this lesson to be sure you don&#8217;t get stuck at the tail end of a game of &#8220;telephone.&#8221;<\/p>\n<\/blockquote>\n<ul>\n<li>A Better Way to Thrive: <a href=\"https:\/\/abetterwaytothrive.com\/about\/\" target=\"_blank\" rel=\"noopener\">About page<\/a><\/li>\n<li>The Family Photo Keeper: <a href=\"https:\/\/familyphotokeeper.com\/about\/\" target=\"_blank\" rel=\"noopener\">About page<\/a><\/li>\n<li>Feast and Farm:\u00a0<a href=\"https:\/\/feastandfarm.com\/about\/\" target=\"_blank\" rel=\"noopener noreferrer\">About page<\/a><\/li>\n<li>Gretchen Louise:\u00a0<a href=\"https:\/\/gretchenlouise.com\/about\/\" target=\"_blank\" rel=\"noopener noreferrer\">About page<\/a><\/li>\n<li>Knitting for Charity: <a href=\"https:\/\/www.knittingforcharity.com\/about\" target=\"_blank\" rel=\"noopener\">About page<\/a><\/li>\n<li>Nature\u2019s Nurture:\u00a0<a href=\"http:\/\/naturesnurtureblog.com\/about\/\" target=\"_blank\" rel=\"noopener noreferrer\">About page<\/a><\/li>\n<li>Real Mom Nutrition: <a href=\"https:\/\/www.realmomnutrition.com\/about-real-mom-nutrition\/\" target=\"_blank\" rel=\"noopener\">About page<\/a><\/li>\n<li>Simply Smart Gardening: <a href=\"https:\/\/simplysmartgardening.com\/pg\/about-simply-smart-gardening\/\" target=\"_blank\" rel=\"noopener\">About page<\/a><\/li>\n<li>Surviving &amp; Thriving After Divorce:\u00a0<a href=\"https:\/\/jengrice.com\/about\/\" target=\"_blank\" rel=\"noopener noreferrer\">About Page<\/a><\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.16&#8243; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.5em&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Checklist: Your About Page<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ol>\n<li>Identify the problem you&#8217;re there to solve for your reader<a href=\"http:\/\/www.amazon.com\/Charisma-Myth-Science-Personal-Magnetism\/dp\/1591845947\/\" target=\"_blank\" rel=\"noopener noreferrer\" style=\"font-size: 20px;\"><\/a><\/li>\n<li>State your Anchor Belief + share what you believe to be true<\/li>\n<li>Add social proof through testimonials<\/li>\n<li>Say &#8220;Imagine&#8230;&#8221; to help your reader imagine what her life will be like after she&#8217;s been a member of your community for a while + state your Brand Promise<\/li>\n<li>Invite them to sign up to join your community<\/li>\n<li>Add your Signature Story<\/li>\n<li>Show how you can help\u2014products, services, most helpful resources on your site<\/li>\n<li>Add more testimonials or press coverage<\/li>\n<li>Show them how to sign up one more time<\/li>\n<li>Encourage them to reach out via email, social media, and\/or a contact form<\/li>\n<\/ol>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.16&#8243; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.5em&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Steps to success&#8230;<\/h3>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Progressally Objectives&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][progressally_objectives]<br \/>\n[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/bizmavens.com\/community\/forum\/113-blog-smarter-2023\/&#8221; url_new_window=&#8221;on&#8221; button_text=&#8221;Go to the VCC&#8221; button_alignment=&#8221;center&#8221; admin_label=&#8221;Button&#8221; _builder_version=&#8221;4.20.4&#8243; global_module=&#8221;5648&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>My Account\u00a0 \u00a0 \u00a0 Support\u00a0BLOG SMARTER DASHBOARD :: COMMUNITYModule 3: Communicate Your BrandIn this module, you&#8217;ll be applying all this hard work you\u2019ve done so far to create a powerful brand presence both on your website and on the Internet at large\u2014any place where people will come into contact with you. After today\u2019s lesson, you\u2019ll [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":2131,"menu_order":20,"comment_status":"closed","ping_status":"closed","template":"page-template-blank.php","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"footnotes":""},"class_list":["post-2155","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/bizmavens.com\/academy\/wp-json\/wp\/v2\/pages\/2155","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bizmavens.com\/academy\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/bizmavens.com\/academy\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/bizmavens.com\/academy\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bizmavens.com\/academy\/wp-json\/wp\/v2\/comments?post=2155"}],"version-history":[{"count":0,"href":"https:\/\/bizmavens.com\/academy\/wp-json\/wp\/v2\/pages\/2155\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/bizmavens.com\/academy\/wp-json\/wp\/v2\/pages\/2131"}],"wp:attachment":[{"href":"https:\/\/bizmavens.com\/academy\/wp-json\/wp\/v2\/media?parent=2155"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}