{"id":2153,"date":"2018-11-28T19:45:21","date_gmt":"2018-11-29T00:45:21","guid":{"rendered":"http:\/\/bizmavens.com\/academy\/?page_id=2153"},"modified":"2022-02-18T11:41:27","modified_gmt":"2022-02-18T17:41:27","slug":"your-brand-promise","status":"publish","type":"page","link":"https:\/\/bizmavens.com\/academy\/blog-smarter-dashboard\/your-brand-promise\/","title":{"rendered":"Your Brand Promise"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;3.3.1&#8243; custom_padding=&#8221;0|0px|19px|0px|false|false&#8221; global_module=&#8221;2607&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_4,3_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;0|0px|0|0px|false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][\/et_pb_column][et_pb_column type=&#8221;3_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.0.10&#8243; text_font=&#8221;|600|||||||&#8221; text_text_color=&#8221;#333333&#8243; text_font_size=&#8221;14px&#8221; link_font=&#8221;||||||||&#8221; link_text_color=&#8221;#777777&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: right;\"><a href=\"https:\/\/bizmavens.com\/academy\/my-account-profile\/\">My Account<\/a>\u00a0 \u00a0 \u00a0 <a href=\"https:\/\/bizmavens.com\/academy\/support\/\">Support<\/a><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_4,3_4&#8243; _builder_version=&#8221;4.0.10&#8243; custom_padding=&#8221;0|0px|0|0px|false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/bizmavens.com\/academy\/wp-content\/uploads\/2018\/04\/biz-mavens-academy-logo.png&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.0.10&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>\u00a0<\/p>\n<p>[\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;3_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.11.4&#8243; text_font=&#8221;|600|||||||&#8221; text_font_size=&#8221;17px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: right;\"><a href=\"https:\/\/bizmavens.com\/academy\/blog-smarter-dashboard\/\">BLOG SMARTER DASHBOARD<\/a> :: <a href=\"https:\/\/bizmavens.com\/community\/\">COMMUNITY<\/a><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;3.22&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_4,3_4&#8243; _builder_version=&#8221;3.25&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_button button_url=&#8221;https:\/\/bizmavens.com\/academy\/blog-smarter-dashboard\/&#8221; button_text=&#8221;Back to Dashboard&#8221; _builder_version=&#8221;3.16&#8243; global_colors_info=&#8221;{}&#8221; button_text_size__hover_enabled=&#8221;off&#8221; button_text_size__hover=&#8221;null&#8221; button_one_text_size__hover_enabled=&#8221;off&#8221; button_one_text_size__hover=&#8221;null&#8221; button_two_text_size__hover_enabled=&#8221;off&#8221; button_two_text_size__hover=&#8221;null&#8221; button_text_color__hover_enabled=&#8221;off&#8221; button_text_color__hover=&#8221;null&#8221; button_one_text_color__hover_enabled=&#8221;off&#8221; button_one_text_color__hover=&#8221;null&#8221; button_two_text_color__hover_enabled=&#8221;off&#8221; button_two_text_color__hover=&#8221;null&#8221; button_border_width__hover_enabled=&#8221;off&#8221; button_border_width__hover=&#8221;null&#8221; button_one_border_width__hover_enabled=&#8221;off&#8221; button_one_border_width__hover=&#8221;null&#8221; button_two_border_width__hover_enabled=&#8221;off&#8221; button_two_border_width__hover=&#8221;null&#8221; button_border_color__hover_enabled=&#8221;off&#8221; button_border_color__hover=&#8221;null&#8221; button_one_border_color__hover_enabled=&#8221;off&#8221; button_one_border_color__hover=&#8221;null&#8221; button_two_border_color__hover_enabled=&#8221;off&#8221; button_two_border_color__hover=&#8221;null&#8221; button_border_radius__hover_enabled=&#8221;off&#8221; button_border_radius__hover=&#8221;null&#8221; button_one_border_radius__hover_enabled=&#8221;off&#8221; button_one_border_radius__hover=&#8221;null&#8221; button_two_border_radius__hover_enabled=&#8221;off&#8221; button_two_border_radius__hover=&#8221;null&#8221; button_letter_spacing__hover_enabled=&#8221;off&#8221; button_letter_spacing__hover=&#8221;null&#8221; button_one_letter_spacing__hover_enabled=&#8221;off&#8221; button_one_letter_spacing__hover=&#8221;null&#8221; button_two_letter_spacing__hover_enabled=&#8221;off&#8221; button_two_letter_spacing__hover=&#8221;null&#8221; button_bg_color__hover_enabled=&#8221;off&#8221; button_bg_color__hover=&#8221;null&#8221; button_one_bg_color__hover_enabled=&#8221;off&#8221; button_one_bg_color__hover=&#8221;null&#8221; button_two_bg_color__hover_enabled=&#8221;off&#8221; button_two_bg_color__hover=&#8221;null&#8221;][\/et_pb_button][et_pb_text _builder_version=&#8221;4.0.10&#8243; custom_margin=&#8221;||0px|&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><em>Module 2: Build Your Brand<\/em><\/h3>\n<p>[\/et_pb_text][et_pb_sidebar area=&#8221;et_pb_widget_area_5&#8243; disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;Program Sidebar&#8221; module_class=&#8221;sidebar-menu&#8221; _builder_version=&#8221;4.11.4&#8243; header_font=&#8221;|on|||&#8221; header_font_size=&#8221;20&#8243; remove_border=&#8221;on&#8221; global_module=&#8221;1245&#8243; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_sidebar][\/et_pb_column][et_pb_column type=&#8221;3_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_post_title meta=&#8221;off&#8221; featured_image=&#8221;off&#8221; admin_label=&#8221;Lesson Title&#8221; _builder_version=&#8221;3.3.1&#8243; title_font_size=&#8221;42px&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; parallax_effect=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_post_title][et_pb_text admin_label=&#8221;Intro Text&#8221; _builder_version=&#8221;3.27.4&#8243; global_colors_info=&#8221;{}&#8221;]In our final lesson for this module, we explore what makes readers become your most passionate ambassadors and how you can make a promise that will bring just the <em>right<\/em> people to your doorstep. You\u2019ll use your target market\u2019s present\u2014and what\u2019s possible in their future\u2014to create your third and final brand element: your Brand Promise.[\/et_pb_text][et_pb_text _builder_version=&#8221;3.27.4&#8243; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.5em&#8221; custom_margin=&#8221;||0px|&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Your Brand Promise&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:513,&quot;3&quot;:{&quot;1&quot;:0},&quot;12&quot;:0}\">Your Brand Promise (1:40)<\/span><\/h3>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Progressally Video Embed&#8221; _builder_version=&#8221;4.11.4&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; hover_enabled=&#8221;0&#8243; use_border_color=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>[progressally_vimeo_video id=&#8217;1&#8242; vimeo_id=&#8217;364665458&#8242; ]<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;3.27.4&#8243; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.5em&#8221; custom_margin=&#8221;||0px|&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>The Art of Asking (14:14)<\/h3>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Progressally Video Embed&#8221; _builder_version=&#8221;4.11.4&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; hover_enabled=&#8221;0&#8243; use_border_color=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>[progressally_vimeo_video id=&#8217;2&#8242; vimeo_id=&#8217;364648943&#8242; ]<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;3.27.4&#8243; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.5em&#8221; custom_margin=&#8221;||0px|&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;The Rule of Reciprocation&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:513,&quot;3&quot;:{&quot;1&quot;:0},&quot;12&quot;:0}\">The Rule of Reciprocation (8:38)<\/span><\/h3>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Progressally Video Embed&#8221; _builder_version=&#8221;4.11.4&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; hover_enabled=&#8221;0&#8243; use_border_color=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>[progressally_vimeo_video id=&#8217;3&#8242; vimeo_id=&#8217;364665990&#8242; ]<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;3.27.4&#8243; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.5em&#8221; custom_margin=&#8221;||0px|&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;The Rule of Reciprocation&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:513,&quot;3&quot;:{&quot;1&quot;:0},&quot;12&quot;:0}\">Brainstorm Your Brand Promise (12:22)<\/span><\/h3>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Progressally Video Embed&#8221; _builder_version=&#8221;4.11.4&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; hover_enabled=&#8221;0&#8243; use_border_color=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>[progressally_vimeo_video id=&#8217;4&#8242; vimeo_id=&#8217;364666737&#8242; ]<\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/bizmavens.com\/academy\/accessally_protected\/transcript-brand-promise\/&#8221; url_new_window=&#8221;on&#8221; button_text=&#8221;Get the Transcript&#8221; button_alignment=&#8221;center&#8221; admin_label=&#8221;Button&#8221; _builder_version=&#8221;3.18.8&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][et_pb_text _builder_version=&#8221;3.27.4&#8243; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.5em&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Examples: Brand Promises<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.0.10&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>Shannon Acheson<\/strong>, <em>Home Made Lovely<\/em>:<\/p>\n<blockquote>\n<p>\u201cWhen you join the Home Made Lovely community, you will get all the decorating help you need\u2026even if you don\u2019t have those elusive designer genes that some designers seem to have.<\/em>\u201d<\/p>\n<\/blockquote>\n<p><strong>Carla Sanchez-Anderson<\/strong>, <em>OrganicLife.TV<\/em>:<\/p>\n<blockquote>\n<p>\u201cWhen you become a member of the OrganicLife.TV community, you\u2019ll learn simple ways to be healthy and feel beautiful without all the crazy calorie counting.\u201d<\/p>\n<\/blockquote>\n<p><strong>Rachel Norman<\/strong>, <em>A Mother Far From Home<\/em>:<\/p>\n<blockquote>\n<p>\u201cWhen you become a member of the A Mother Far from Home community, you\u2019ll develop mindsets, routines, and habits that take the chaos out of parenting.\u201d<\/p>\n<\/blockquote>\n<p><strong>Trina Holden<\/strong>, <em>KitchenWise<\/em>:<\/p>\n<blockquote>\n<p>\u201cWhen you join the KitchenWise Community you will learn how to cook smarter so you can eat well and still have time for your family.\u201d<\/p>\n<\/blockquote>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.0.10&#8243; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.5em&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Resources<\/h3>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/bizmavens.com\/academy\/accessally_protected\/brand-promise-worksheet\/&#8221; url_new_window=&#8221;on&#8221; button_text=&#8221;DOWNLOAD: Brand Promise Worksheet&#8221; button_alignment=&#8221;center&#8221; admin_label=&#8221;Button&#8221; module_class=&#8221;et-download-button&#8221; _builder_version=&#8221;4.0.10&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][et_pb_text _builder_version=&#8221;3.27.4&#8243; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.5em&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Checklist: Your Brand Promise<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;3.27.4&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li>Does it use the formula? Here it is again: &#8220;When you become a member of the ____ community, you&#8217;ll ____.&#8221;<\/li>\n<li>Do you give a clear link between your community and the result they can expect?<\/li>\n<li>Does it create a mental picture of the before-and-after?<\/li>\n<li>Did you write it to a real person?<\/li>\n<li>Does this Brand Promise align with your Problem Statement?<\/li>\n<li>Is it specific and clear?<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;3.27.4&#8243; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.5em&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Steps to success&#8230;<\/h3>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Progressally Objectives&#8221; _builder_version=&#8221;3.27.4&#8243; global_colors_info=&#8221;{}&#8221;][progressally_objectives]<br \/>\n[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/bizmavens.com\/community\/forum\/93-blog-smarter-2022\/&#8221; url_new_window=&#8221;on&#8221; button_text=&#8221;Go to the VCC&#8221; button_alignment=&#8221;center&#8221; admin_label=&#8221;Button&#8221; _builder_version=&#8221;4.11.4&#8243; global_module=&#8221;5648&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>My Account\u00a0 \u00a0 \u00a0 Support\u00a0BLOG SMARTER DASHBOARD :: COMMUNITYModule 2: Build Your BrandIn our final lesson for this module, we explore what makes readers become your most passionate ambassadors and how you can make a promise that will bring just the right people to your doorstep. You\u2019ll use your target market\u2019s present\u2014and what\u2019s possible in [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":2131,"menu_order":15,"comment_status":"closed","ping_status":"closed","template":"page-template-blank.php","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"footnotes":""},"class_list":["post-2153","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/bizmavens.com\/academy\/wp-json\/wp\/v2\/pages\/2153","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bizmavens.com\/academy\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/bizmavens.com\/academy\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/bizmavens.com\/academy\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bizmavens.com\/academy\/wp-json\/wp\/v2\/comments?post=2153"}],"version-history":[{"count":0,"href":"https:\/\/bizmavens.com\/academy\/wp-json\/wp\/v2\/pages\/2153\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/bizmavens.com\/academy\/wp-json\/wp\/v2\/pages\/2131"}],"wp:attachment":[{"href":"https:\/\/bizmavens.com\/academy\/wp-json\/wp\/v2\/media?parent=2153"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}