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My Account<\/a>\u00a0 \u00a0 \u00a0 Support<\/a><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ _builder_version=”4.16″ custom_padding=”0|0px|0|0px|false|false” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/bizmavens.com\/academy\/wp-content\/uploads\/2018\/04\/biz-mavens-academy-logo.png” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.16″ global_colors_info=”{}”]<\/p>\n \u00a0<\/p>\n [\/et_pb_image][\/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ text_font=”|600|||||||” text_font_size=”17px” global_colors_info=”{}”]<\/p>\n BLOG SMARTER DASHBOARD<\/a> :: COMMUNITY<\/a><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row column_structure=”1_4,3_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_button button_url=”https:\/\/bizmavens.com\/academy\/blog-smarter-dashboard\/” button_text=”Back to Dashboard” _builder_version=”4.16″ global_colors_info=”{}” button_text_size__hover_enabled=”off” button_text_size__hover=”null” button_one_text_size__hover_enabled=”off” button_one_text_size__hover=”null” button_two_text_size__hover_enabled=”off” button_two_text_size__hover=”null” button_text_color__hover_enabled=”off” button_text_color__hover=”null” button_one_text_color__hover_enabled=”off” button_one_text_color__hover=”null” button_two_text_color__hover_enabled=”off” button_two_text_color__hover=”null” button_border_width__hover_enabled=”off” button_border_width__hover=”null” button_one_border_width__hover_enabled=”off” button_one_border_width__hover=”null” button_two_border_width__hover_enabled=”off” button_two_border_width__hover=”null” button_border_color__hover_enabled=”off” button_border_color__hover=”null” button_one_border_color__hover_enabled=”off” button_one_border_color__hover=”null” button_two_border_color__hover_enabled=”off” button_two_border_color__hover=”null” button_border_radius__hover_enabled=”off” button_border_radius__hover=”null” button_one_border_radius__hover_enabled=”off” button_one_border_radius__hover=”null” button_two_border_radius__hover_enabled=”off” button_two_border_radius__hover=”null” button_letter_spacing__hover_enabled=”off” button_letter_spacing__hover=”null” button_one_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover=”null” button_two_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover=”null” button_bg_color__hover_enabled=”off” button_bg_color__hover=”null” button_one_bg_color__hover_enabled=”off” button_one_bg_color__hover=”null” button_two_bg_color__hover_enabled=”off” button_two_bg_color__hover=”null”][\/et_pb_button][et_pb_text _builder_version=”4.11.4″ custom_margin=”||0px|” global_module=”7053″ global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_sidebar area=”et_pb_widget_area_4″ disabled_on=”off|off|off” admin_label=”Program Sidebar” module_class=”sidebar-menu” _builder_version=”4.11.4″ header_font=”|on|||” header_font_size=”20″ remove_border=”on” global_module=”1245″ saved_tabs=”all” global_colors_info=”{}”][\/et_pb_sidebar][\/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_post_title meta=”off” featured_image=”off” admin_label=”Lesson Title” _builder_version=”4.16″ title_font_size=”42px” use_border_color=”off” border_color=”#ffffff” border_style=”solid” parallax_effect=”off” global_colors_info=”{}”][\/et_pb_post_title][et_pb_text admin_label=”Warning” _builder_version=”4.20.4″ text_font=”||||||||” background_color=”#fcf6e9″ custom_padding=”10px|15px|10px|15px” border_radii=”on|5px|5px|5px|5px” border_width_all=”1px” border_style_all=”dotted” box_shadow_style=”preset2″ global_colors_info=”{}”]<\/p>\n Warning:<\/strong> At this point, you should have finished at least a couple batches of target market research on your audience (more is better!), you should have posted a draft of your Perspective Map in the VCC, and your Problem Statement should be at 80% certainty. If you haven\u2019t completed\u00a0all three<\/em>\u00a0of those steps yet,\u00a0go back<\/strong>\u00a0to the last lesson. Because until you do those things, you won\u2019t be able to get the most out of today\u2019s lesson.<\/p>\n [\/et_pb_text][et_pb_text admin_label=”Intro Text” _builder_version=”4.16″ global_colors_info=”{}”]So far, you’ve been zeroing in on exactly who you\u2019ll be able to turn into ultra-devoted super fans. These are the people who need to see you as a credible authority<\/strong>. These are the people you need to build relationships with.<\/p>\n But it’s not enough to just be as friendly as possible on social media.<\/p>\n Today, we’ll uncover the psychological principles that explain what makes readers trust you as an authority. Then you\u2019ll do the research to discover where you can focus your energy so you can build that authority moving forward.[\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font_size=”15px” text_line_height=”1.5em” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text admin_label=”Progressally Video Embed 1″ _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” use_border_color=”off” global_colors_info=”{}”]<\/p>\n [progressally_vimeo_video id=’1′ vimeo_id=’361666145′ ]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font_size=”15px” text_line_height=”1.5em” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text admin_label=”Progressally Video Embed 2″ _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” use_border_color=”off” global_colors_info=”{}”]<\/p>\n [progressally_vimeo_video id=’2′ vimeo_id=’361667952′ ]<\/p>\n [\/et_pb_text][et_pb_text 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global_colors_info=”{}”][\/et_pb_button][et_pb_text _builder_version=”4.16″ text_font_size=”15px” text_line_height=”1.5em” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.16″ global_colors_info=”{}”]Download the PDF below and use it to guide you through your research.[\/et_pb_text][et_pb_button button_url=”https:\/\/bizmavens.com\/academy\/accessally_protected\/zoom-and-pan-technique-worksheet\/” url_new_window=”on” button_text=”DOWNLOAD: Zoom + Pan Worksheet” button_alignment=”center” module_class=”et-download-button” _builder_version=”4.16″ global_colors_info=”{}” button_text_size__hover_enabled=”off” button_text_size__hover=”null” button_one_text_size__hover_enabled=”off” button_one_text_size__hover=”null” button_two_text_size__hover_enabled=”off” button_two_text_size__hover=”null” button_text_color__hover_enabled=”off” button_text_color__hover=”null” button_one_text_color__hover_enabled=”off” button_one_text_color__hover=”null” 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Establish Authority Warning: At this point, you should have finished at least a couple batches of target market research on your audience (more is better!), you should have posted a draft of your Perspective Map in the VCC, and your Problem Statement should be at […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":2131,"menu_order":6,"comment_status":"open","ping_status":"closed","template":"page-template-blank.php","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"footnotes":""},"class_list":["post-2143","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/bizmavens.com\/academy\/wp-json\/wp\/v2\/pages\/2143","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bizmavens.com\/academy\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/bizmavens.com\/academy\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/bizmavens.com\/academy\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bizmavens.com\/academy\/wp-json\/wp\/v2\/comments?post=2143"}],"version-history":[{"count":0,"href":"https:\/\/bizmavens.com\/academy\/wp-json\/wp\/v2\/pages\/2143\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/bizmavens.com\/academy\/wp-json\/wp\/v2\/pages\/2131"}],"wp:attachment":[{"href":"https:\/\/bizmavens.com\/academy\/wp-json\/wp\/v2\/media?parent=2143"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Module 1: Establish Authority<\/em><\/h3>\n
Uncover Your Zone of Authority (10:57)<\/h3>\n
The Halo Effect (6:15)<\/h3>\n
The Zoom and Pan Technique (10:54)<\/h3>\n
Leverage What’s Working (4:50)<\/h3>\n
Case Study: Zoom and Pan (9:31)<\/h3>\n
How to Make the Best CEO Decision (10:51)<\/h3>\n
Resources<\/h3>\n
Steps to success…<\/h3>\n
\n[\/et_pb_text][et_pb_button button_url=”https:\/\/bizmavens.com\/community\/forum\/113-blog-smarter-2023\/” url_new_window=”on” button_text=”Go to the VCC” button_alignment=”center” admin_label=”Button” _builder_version=”4.20.4″ global_module=”5648″ global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"