{"id":2139,"date":"2018-11-05T02:03:48","date_gmt":"2018-11-05T07:03:48","guid":{"rendered":"http:\/\/bizmavens.com\/academy\/?page_id=2139"},"modified":"2023-04-23T07:15:30","modified_gmt":"2023-04-23T12:15:30","slug":"defining-your-target-market","status":"publish","type":"page","link":"https:\/\/bizmavens.com\/academy\/blog-smarter-dashboard\/defining-your-target-market\/","title":{"rendered":"Define Your Target Market"},"content":{"rendered":"

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My Account<\/a>\u00a0 \u00a0 \u00a0 Support<\/a><\/p>\n

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\u00a0<\/p>\n

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BLOG SMARTER DASHBOARD<\/a> :: COMMUNITY<\/a><\/p>\n

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Module 1: Establish Authority<\/em><\/h3>\n

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Now that you understand what a strong brand does and what it inspires your audience to do, we’ll jump into applying the Blog Smarter strategy to your business. Our first step is to define your target market.<\/p>\n

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Note:<\/strong> You have two weeks<\/strong> to complete the four core lessons inside this module, so no need to rush! For a suggested pace for each week, visit the Your Assignments<\/a> forum in the VCC.<\/p>\n<\/blockquote>\n

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Define Your Target Market (13:28)<\/h3>\n

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Build a Treasure Trove (12:51)<\/h3>\n

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Always Be Listening (14:46)<\/h3>\n

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Warning: <\/strong>When you uncover a potential super fan in your research, you’ll get the best results from sending them a short email with a personal<\/em> invitation to chat one-on-one. On the other hand, if you were to send an email to several people through your mailing list all at once, you’ll likely get a much lower response rate.<\/p>\n

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Resources<\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.16″ global_colors_info=”{}”]01. Download the Target Market Research Questionnaire<\/strong>\u00a0PDF below, and use it to guide you through your research. Then tomorrow you\u2019ll download your Perspective Map and watch a quick explanation.[\/et_pb_text][et_pb_button button_url=”https:\/\/bizmavens.com\/academy\/accessally_protected\/target-market-research-sheets\/” url_new_window=”on” button_text=”DOWNLOAD: Target Market Research Questionnaire” button_alignment=”center” module_class=”et-download-button” _builder_version=”4.16″ global_colors_info=”{}” button_text_size__hover_enabled=”off” button_text_size__hover=”null” button_one_text_size__hover_enabled=”off” button_one_text_size__hover=”null” button_two_text_size__hover_enabled=”off” button_two_text_size__hover=”null” button_text_color__hover_enabled=”off” button_text_color__hover=”null” button_one_text_color__hover_enabled=”off” button_one_text_color__hover=”null” button_two_text_color__hover_enabled=”off” button_two_text_color__hover=”null” button_border_width__hover_enabled=”off” button_border_width__hover=”null” button_one_border_width__hover_enabled=”off” button_one_border_width__hover=”null” button_two_border_width__hover_enabled=”off” button_two_border_width__hover=”null” button_border_color__hover_enabled=”off” button_border_color__hover=”null” button_one_border_color__hover_enabled=”off” button_one_border_color__hover=”null” button_two_border_color__hover_enabled=”off” button_two_border_color__hover=”null” button_border_radius__hover_enabled=”off” button_border_radius__hover=”null” button_one_border_radius__hover_enabled=”off” button_one_border_radius__hover=”null” button_two_border_radius__hover_enabled=”off” button_two_border_radius__hover=”null” button_letter_spacing__hover_enabled=”off” button_letter_spacing__hover=”null” button_one_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover=”null” button_two_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover=”null” button_bg_color__hover_enabled=”off” button_bg_color__hover=”null” button_one_bg_color__hover_enabled=”off” button_one_bg_color__hover=”null” button_two_bg_color__hover_enabled=”off” button_two_bg_color__hover=”null”] 
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02. Download the handy chit-chat kit<\/strong> to help you connect + chat with someone from your target market.<\/p>\n

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03.\u00a0Want an easy way to organize your Treasure Trove?<\/strong>\u00a0As I recommended in the video, Evernote is a great choice. But if you’d prefer a spreadsheet,\u00a0here\u2019s a Google Sheets template<\/a>\u00a0you can copy to your own Google Drive and use while you research.\u00a0This is a view-only link, so after you open it, you’ll need to select File»Make a copy<\/strong> to make your own copy. Note: The spreadsheet has two<\/em> tabs at the bottom so you can access all the questions easily.<\/p>\n

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Steps to success…<\/h3>\n

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My Account\u00a0 \u00a0 \u00a0 Support\u00a0BLOG SMARTER DASHBOARD :: COMMUNITY  Module 1: Establish Authority   Now that you understand what a strong brand does and what it inspires your audience to do, we’ll jump into applying the Blog Smarter strategy to your business. Our first step is to define your target market. Note: You have two […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":2131,"menu_order":4,"comment_status":"open","ping_status":"closed","template":"page-template-blank.php","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"footnotes":""},"class_list":["post-2139","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/bizmavens.com\/academy\/wp-json\/wp\/v2\/pages\/2139","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bizmavens.com\/academy\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/bizmavens.com\/academy\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/bizmavens.com\/academy\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bizmavens.com\/academy\/wp-json\/wp\/v2\/comments?post=2139"}],"version-history":[{"count":0,"href":"https:\/\/bizmavens.com\/academy\/wp-json\/wp\/v2\/pages\/2139\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/bizmavens.com\/academy\/wp-json\/wp\/v2\/pages\/2131"}],"wp:attachment":[{"href":"https:\/\/bizmavens.com\/academy\/wp-json\/wp\/v2\/media?parent=2139"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}